The world today is divided into two large groups: those who produce excuses and those who produce results. Every day, on social networks, on the internet, on television, in newspapers or on the radio, we hear about the current serious problems of society. They are problems that concern us and on which we can act…
I am more about beginnings than endings. Endings generate tears in me. Not all of them, of course, some endings are to celebrate. But all beginnings are exciting. There are expectations, tingles, some nerves, hope. There are only a few days left for the year 2022 to begin.It will be a year that will begin…
“Hi, I’m Mark Zuckerberg, and I run one of the most noxious mass manipulation machines on the planet. I have almost three billion active users on Facebook alone, two billion on Whatsapp and almost one billion four hundred million on Instagram. There is no country on the planet that has as many citizens as there…
Can the future of food be sustainable in a rapidly growing world? What is the best way to feed the world’s growing population? Can personalized nutrition change the future of food? Will eating be a luxury, an obligation or a mechanical process? Food and eating come to the centre of the debate, as a new…
The future, that temporary space to which we arrive every second of the day that passes. We live permanently moving into the future. Some people create the future, others simply live it, and there are also people who have no choice. And it is in this future that people arrive before any brand, that brands…
In the business world there are absolute truths, there are relative truths and there are true lies. In the field of branding there is only one truth: the customer’s perception. Because your perception is your reality. Surely most people think of the external customer, unintentionally forgetting the internal one. But the internal customer is essential…
Diversity, equity and inclusion, DEI, has become a crucial and transformative reality in the workplace and in our society. Many employers are embracing DEI and have made changes to their recruitment and hiring processes. DEI helps these processes seek out a diverse pool of candidates for job opportunities inside and outside the company to establish…
Until now education has been a training of the memory, the teacher transmitted encyclopaedic knowledge and the students memorised and repeated. Our educational system is still based on memorizing, but not on understanding, learning, reasoning. Appealing to memory as a system is definitely out of fashion today. This worked in times when changes in knowledge…
We have been working on branding and innovation projects for more than two decades. Since then, the common denominator has not been technology, but a new mindset. Advances and progress in the field of new technologies never cease to fascinate us and undoubtedly enhance opportunities to amplify, resonate or scale. But what has historically set…
Finally, companies are beginning to assume that Branding is beginning to fulfill a transformative mission. Branding is very powerful because it goes beyond the creation or construction of brands; It’s about who we are It’s about people. Companies are people, brands are people, customers are people and, “who does not understand people, does not understand…