Brands with and without branding.

We have reached the point of no return for the world of brands. Either they work clearly and convincingly on their branding strategy or there will be no market for them. It sounds alarming and it is. Without branding there is no future. With good branding, there is a much greater chance that there will…

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Rafael Nadal, believer.

If there is one player in the world who should never be considered dead, it is Rafael Nadal. His attitude is above all that of never giving up. His tolerance to frustration, his rebelliousness in the face of adversity, his tenacity, his discipline to respect strategy throughout the match (…) define him as one of…

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