Companies in all sectors and industries are engaged in a permanent battle for talent, and their centre of operations is the area of Human Resources, which has gone from being the administrative office of the company to a strategy definer. And those responsible range from the CEO to operations and from branding to communications. One…
DetailsShould brands take a position on the conflict in Ukraine? And while the classic PR guide for brands is to wait, what is happening cannot wait. Brands know that taking a public stance is the right thing to do. They also know that in doing so they risk alienating audiences who may disagree with their…
DetailsIn the past, there was only one boss: the customer. Sam Walton, founder of Walmart, used to say that “the customer can throw everyone out, from the president of the company on down, by simply going and spending his money elsewhere. To keep the customer coming back each time, in addition to the basics of…
DetailsAfter writing the title, Will the metaverse radically change retail, I realized that I could change the word retail to tourism or education, or leisure, or culture, and so on to infinity and beyond. For this reason, and for the sake of economy of characters, I included everything in life. Also value titling this post…
DetailsIf artificial intelligence is taking its first steps, the ethics that will shape it are still in an embryonic stage. That is why the ethical dilemma we will face is only now beginning to generate interest in some sectors and concern in others. The point is that, as progress in artificial intelligence advances, it becomes…
DetailsDigital natives do not exist. Although the concept of digital native cannot be used as a definition of a specific group of people delimited by age, it can be said that anyone who today uses new digital technologies to their advantage can consider themselves a digital native regardless of their age. Although it would probably…
DetailsWe have reached the point of no return for the world of brands. Either they work clearly and convincingly on their branding strategy or there will be no market for them. It sounds alarming and it is. Without branding there is no future. With good branding, there is a much greater chance that there will…
DetailsIf there is one player in the world who should never be considered dead, it is Rafael Nadal. His attitude is above all that of never giving up. His tolerance to frustration, his rebelliousness in the face of adversity, his tenacity, his discipline to respect strategy throughout the match (…) define him as one of…
DetailsOn July 31, 1944, Antoine de Saint-Exupéry died in Marseille, France. In the course of his many travels, he never ceased to observe, to explore and to explore. He bequeathed us countless lessons and above all a central issue, that of not ceasing to be connected with our inner child. Almost seven decades later we…
DetailsThere is still no expression that defines the moment we are living in relation to technological developments. I have found quite a few words that detail this moment of the relationship and among the most prominent are overwhelmed, exhausted and overwhelmed and my favorite is collapsed. The human being begins to feel that the speed…
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