For brands, the standard will be the automated, the ready-to-wear and the human will be haute couture.

Finally, companies are beginning to assume that Branding is beginning to fulfill a transformative mission. Branding is very powerful because it goes beyond the creation or construction of brands; It’s about who we are It’s about people. Companies are people, brands are people, customers are people and, “who does not understand people, does not understand…

Details

Loneliness as a pandemic.

One of the things that I value the most about my work is the possibility of working with people who inspire me. Recently, in a face-to-face with one of those people, she told me something that stuck with me, “the pandemic has left hearts cold.” The confinements, the physical distances, the social distancing, the loneliness…

Details

The brand is the experience

Many retailers are being too slow to reinvent themselves in the age of omnichannel. We tend to overestimate the effect of a technology in the short term and underestimate its impact in the long term. This undoubtedly demonstrates the case of retailers and their attitude towards the Internet. After a panic attack at the turn…

Details