According to a recent study, the number 1 reason, globally, why a customer stops choosing a brand or product is because they feel unappreciated. And 91% of customers who are unhappy with a brand will walk away without even complaining. For brands, building relationships is increasingly important than seeking transactions. And brands that connect positively…
In the next two decades practically every brand in the world will be represented on the Internet. In this future, online identity will be a conglomeration of profiles that will go from Twitter to Facebook, from Instagram to LinkedIn, from Pinterest to YouTube, and etcetera known and others, still unknown. The impact that this has…
100 years ago, a young man named Wola said goodbye to his native Poland forever. Europe was leaving behind the first great war and a devastated and hungry continent. As if the First World War had not been enough, in 1919 the Polish-Soviet War broke out. Wola, he had hardly known what peace was, what…
We are going through an exciting paradigm shift where the world of brands will never be the same again. Branding, in this new era, is the main difference between being recognized and going unnoticed. That is why the most successful brands work to make their presence noticeable and their absence felt. Overcoming fears of a…
The world has changed. Sport is changing. Branding, marketing, the way of communicating, interacting and building a brand are doing it too. Behind every great sport, every great team and every great athlete, there is in addition to effort, sacrifice and passion, a great brand. There are things that will not change, smiles and tears…
I have always believed that when you start something you must have a big dream that you must approach step by step. The distance between what you are and what you want to be is what you do. TOTEM Live was born without a clear purpose. This was discovering it during the way. The purpose…
Almost everyone wants a better future. The future is not a promise or a dream but the result of the actions we decided to do today. Without a vision of the future that is not accompanied by actions, the future will be in the hands of third parties. Meanwhile, the vast majority of the world’s…
Food by its simple definition is what we eat to survive. Over the centuries food has always remained at the core of human livelihood, celebration and social gatherings. In more recent times, people from all over the world were obligated to stay home when the pandemic hit. What movements and values related to food have…
The great business, educational and social change has not been generated by the crisis but has accentuated and accelerated it. The world lives in a process of permanent change, so what should not be lost sight of is the medium and long-term vision. Brands and people are being protagonists of this new era. The key…
Right after the September 11 attacks, the general thought was: Who will ever travel by plane again? Just the year before, in 2000, some 1.48 billion people had traveled on such transport. Last year, almost two decades later, the total number of passengers transported in regular services increased to 4,540 million. Tripling the number of…