I have always believed that when you start something you must have a big dream that you must approach step by step. The distance between what you are and what you want to be is what you do. TOTEM Live was born without a clear purpose. This was discovering it during the way. The purpose…
Almost everyone wants a better future. The future is not a promise or a dream but the result of the actions we decided to do today. Without a vision of the future that is not accompanied by actions, the future will be in the hands of third parties. Meanwhile, the vast majority of the world’s…
Food by its simple definition is what we eat to survive. Over the centuries food has always remained at the core of human livelihood, celebration and social gatherings. In more recent times, people from all over the world were obligated to stay home when the pandemic hit. What movements and values related to food have…
The great business, educational and social change has not been generated by the crisis but has accentuated and accelerated it. The world lives in a process of permanent change, so what should not be lost sight of is the medium and long-term vision. Brands and people are being protagonists of this new era. The key…
Right after the September 11 attacks, the general thought was: Who will ever travel by plane again? Just the year before, in 2000, some 1.48 billion people had traveled on such transport. Last year, almost two decades later, the total number of passengers transported in regular services increased to 4,540 million. Tripling the number of…
Writing a third book has advantages. You learn to better manage ‘no time’; you find minutes where there are none. The process is enriching, at times painful, at other times mind-blowing. Creation is that space where fear and illusion coexist, insecurity with trust, and passion with commitment and responsibility. It is to think with another…
Many years ago, when I just took over as Marketing Director of Lacoste, one of the biggest economic crises that Argentina has ever known broke out. Everything was flying through the air. My first high-level job coincided with unprecedented uncertainty and volatility. The first days were horrible. The first weeks too. But one morning came…
Welcome to the new world we talked about so much in the past. This one in which speaking gave space to creating; creating to experiencing; experiencing to making mistakes and making mistakes to learning and learning to doing. The human being is the only animal that stumbles twice on the same stone, and blames the…
While one brand says “this cannot be done”, another one is already doing it. Or it has already done it. Companies don’t need more data but a new mindset. And there are no small and large brands, there are fast and slow brands. Before the Digital Age, the big company “ate” the small one. From…
We were coming at speed of a thousand miles per hour. Accelerated, anxious. We had become serial procrastinators. We consumed series without stopping, we lived the “crazy life” dancing “Despacito”, sinking our heads into the digital universe. We accelerated without brake, advancing without a clear destination. And suddenly, like a far west locomotive braking hard,…