Will artificial intelligence be our loyal ally or a dangerous threat?

Artificial intelligence, in its quest to imitate human intelligence , faces the paradox of trying to replicate something it does not yet fully understand. The crucial question is whether, as it evolves, artificial intelligence will be able to overcome this intrinsic limitation and understand the complexity of the human mind. Can the machine truly learn…

Brands that unite people.

TOTEM Branding’s purpose is to create or transform brands that unite people. In an increasingly divided society, connections matter more than ever and people want brands to lead the way. And with the TOTEM team, we approach the challenge with commitment and responsibility. We help brands take actions that drive “togetherness” in society and the…

Purpose as a driver of success: How leading companies and brands transform the world and generate exceptional results.

Purpose has become a strategic imperative for business success today. Writing a purpose statement is easy; what comes next is the hard part. Purpose helps transform the connection between employees and the organization into one of trust and commitment rather than transactions and contracts. As Jørgen Vig Knudstorp, former CEO of LEGO, said, “If you…