Andy Stalman

Andy Stalman is a branding authority, a futurist, a world reference in his field. With more than 30 years of experience, he has developed projects on five continents. His work and influence in the world of branding has led Andy to be recognized as one of the world’s leading brand experts, and globally called “Mr. Branding“… See more 


Branding in the 21st century will not be necessary, but inevitable. Essential reading for all those brands who have understood that we are no longer in an Era of change, but in a change of Era. See more

  • “Andy Stalman is a writer, lecturer, entrepreneur and university professor, current and future branding is not understood without his theoretical and practical work across the world.”

  • “Also known as Mr. Branding, for his skill in positioning brands in the global market”

  • “Almost any text that talks about Andy Stalman starts the same way: ‘He is one of the world’s top specialists in branding (brand creation and positioning)’. Any Internet search about him leads to his official website, his blog, his books. Stalman himself is the best example of brand positioning a client could wish for. But Stalman doesn’t just offer traditional marketing codes or strategies, what makes him different is that he focuses his efforts on the human aspect.”

    Diario de Avisos
  • “A great communicator who emphasizes on creativity and innovation”. “Professor at several universities on both sides of the Atlantic, Brand Design expert and cofounder and general manager of TOTEM Branding”

    El País
  • “Probably the person who knows most about Branding in the Hispanic world.”

    Roger Domingo
    Director Editorial Deusto/Gestion 2000/Alienta/Para Dummies
  • “Probably the more relevant Branding book in spanish of the XXI century.”

    IE Alumni
    IE Business School
  • “Andy Stalman, icon and totem of branding”

  • “Andy Stalman is the Winston Churchill of Marketing. The day there is a Hall of Fame for marketing phrases, the building that hosts the will bears his name.”

    Risto Mejide
    Publicista y escritor
  • “Brandoffon will be be of great interest to anyone who wants to keep learning about the world of creating and managing brands in a competitive and exciting environment like the present. It is essential to read, enjoy and understand the guidelines Stalman gives about branding in the XXI century for our brands to reach the top.”

    Gonzalo Brujó
    Chairman Latin America & Iberia Interbrand
  • “Brandoffon is a hopeful, helpful text about the wonderful possibilities before us in this Digital Age.  Andy Stalman writes as an evangelist on a mission to get his readers to embrace the creativity, imagination, learning, and commitment that is required for brand success today.  Read this book to learn why and how to engage in the ongoing brand revolution.”

    Denise Lee Yohn
    Author "What Great Brands do"
  • “Andy Stalman skillfully uses in BrandOffOn a mixture of psychology, anthropology, sociology and philosophy to answer the question: what makes a brand successful in the digital age? An era where word of mouth is not just local, but global.”

    Erik Qualman
    Autor nominado al Premio Pulitzer
  • “How we think about brands in the 21st century is the subject of this book, and the lifelong passion of its author, Andy Stalman. Stalman is a unique and prescient thinker on the future of marketing, especially in the context of the emerging Hispanic digital market.”

    Mike Walsh
    Futurist Speaker