A brand is not what it says it is. It is a promise kept over time.
Brands he has transformed
LaLiga · Bancolombia · Ferrovial · Mallorca · Mall Plaza · Santiago
Mr. Branding. Global visionary in identity, branding, and innovation. Andy Stalman is one of the world’s leading authorities on branding. He is the co-founder and CEO of TOTEM Branding, one of the world’s most renowned consulting firms… See more
Branding in the 21st century will not be necessary, but inevitable. Essential reading for all those brands who have understood that we are no longer in an Era of change, but in a change of Era. Buy
“Andy Stalman is a writer, lecturer, entrepreneur and university professor, current and future branding is not understood without his theoretical and practical work across the world.”
“Also known as Mr. Branding, for his skill in positioning brands in the global market”
“Almost any text that talks about Andy Stalman starts the same way: ‘He is one of the world’s top specialists in branding (brand creation and positioning)’. Any Internet search about him leads to his official website, his blog, his books. Stalman himself is the best example of brand positioning a client could wish for. But Stalman doesn’t just offer traditional marketing codes or strategies, what makes him different is that he focuses his efforts on the human aspect.”
“A great communicator who emphasizes on creativity and innovation”. “Professor at several universities on both sides of the Atlantic, Brand Design expert and cofounder and general manager of TOTEM Branding”
“Probably the person who knows most about Branding in the Hispanic world.”
“Probably the more relevant Branding book in spanish of the XXI century.”
“Andy Stalman, icon and totem of branding”
“Andy Stalman is the Winston Churchill of Marketing. The day there is a Hall of Fame for marketing phrases, the building that hosts the will bears his name.”
“Brandoffon will be be of great interest to anyone who wants to keep learning about the world of creating and managing brands in a competitive and exciting environment like the present. It is essential to read, enjoy and understand the guidelines Stalman gives about branding in the XXI century for our brands to reach the top.”
“Brandoffon is a hopeful, helpful text about the wonderful possibilities before us in this Digital Age. Andy Stalman writes as an evangelist on a mission to get his readers to embrace the creativity, imagination, learning, and commitment that is required for brand success today. Read this book to learn why and how to engage in the ongoing brand revolution.”
“Andy Stalman skillfully uses in BrandOffOn a mixture of psychology, anthropology, sociology and philosophy to answer the question: what makes a brand successful in the digital age? An era where word of mouth is not just local, but global.”
“How we think about brands in the 21st century is the subject of this book, and the lifelong passion of its author, Andy Stalman. Stalman is a unique and prescient thinker on the future of marketing, especially in the context of the emerging Hispanic digital market.”
