Brands that unite people.

TOTEM Branding’s purpose is to create or transform brands that unite people. In an increasingly divided society, connections matter more than ever and people want brands to lead the way. And with the TOTEM team, we approach the challenge with commitment and responsibility. We help brands take actions that drive “togetherness” in society and the…

Purpose as a driver of success: How leading companies and brands transform the world and generate exceptional results.

Purpose has become a strategic imperative for business success today. Writing a purpose statement is easy; what comes next is the hard part. Purpose helps transform the connection between employees and the organization into one of trust and commitment rather than transactions and contracts. As Jørgen Vig Knudstorp, former CEO of LEGO, said, “If you…

The change at the head of the companies: from bosses to leaders.

There are many companies that educate employees in such a way that in their “policy”, sometimes also called culture or philosophy, the processes are already proven and they cannot question anything. And it is just the opposite that we should be doing. We should be questioning everything: culture, “politics”, processes, leadership, design of finished products…