Companies in all sectors and industries are engaged in a permanent battle for talent, and their centre of operations is the area of Human Resources, which has gone from being the administrative office of the company to a strategy definer. And those responsible range from the CEO to operations and from branding to communications. One…
Should brands take a position on the conflict in Ukraine? And while the classic PR guide for brands is to wait, what is happening cannot wait. Brands know that taking a public stance is the right thing to do. They also know that in doing so they risk alienating audiences who may disagree with their…
In the past, there was only one boss: the customer. Sam Walton, founder of Walmart, used to say that “the customer can throw everyone out, from the president of the company on down, by simply going and spending his money elsewhere. To keep the customer coming back each time, in addition to the basics of…
After writing the title, Will the metaverse radically change retail, I realized that I could change the word retail to tourism or education, or leisure, or culture, and so on to infinity and beyond. For this reason, and for the sake of economy of characters, I included everything in life. Also value titling this post…
If artificial intelligence is taking its first steps, the ethics that will shape it are still in an embryonic stage. That is why the ethical dilemma we will face is only now beginning to generate interest in some sectors and concern in others. The point is that, as progress in artificial intelligence advances, it becomes…
Digital natives do not exist. Although the concept of digital native cannot be used as a definition of a specific group of people delimited by age, it can be said that anyone who today uses new digital technologies to their advantage can consider themselves a digital native regardless of their age. Although it would probably…
If there is one player in the world who should never be considered dead, it is Rafael Nadal. His attitude is above all that of never giving up. His tolerance to frustration, his rebelliousness in the face of adversity, his tenacity, his discipline to respect strategy throughout the match (…) define him as one of…
Definitely, every economic movement is a matter of faith. Every time a consumer chooses a brand, it is because he trusts it and the product it offers. If there is no trust, no transaction is possible. The same is true of human relationships. Trust is the basis of every relationship, whether intimate or friendly. For me,…
Winston Churchill was one of the most relevant characters of the 20th century; for many, the most. His role during the Second World War was decisive for the future of humanity. In the solitude of his London bunker, he had to put the brakes on the Nazi machine. The scenario could not have been more…
Those of us who live in this part of the world have been educated in a materialistic model of life. Everything – or almost everything – is measured in relation to tangible objectives: money, property, cars, assets, and so on and so forth. But education, in general, has left by the wayside essential aspects such…