Andy Stalman is a branding authority, a futurist, a world reference in his field. With more than 25 years of experience, he has developed projects on five continents. His work and influence in the world of branding has led Andy to be recognized as one of the world’s leading branding experts, and globally called “Mr. Branding“.
Andy is an entrepreneur, writer, lecturer, businessman and teacher, the current and future branding is not understood without his theoretical and practical work in half the world.
He teaches at prestigious business schools while advising companies and world leaders on branding, digital transformation and disruptive innovation for an ever-evolving world. As a famed speaker, he has shared the stage with leaders such as Barack Obama. He has spoken for companies and events in Europe, Asia, North America, Latin America and Africa. He is considered one of the “100 best speakers in Spain” according to the prestigious consulting firm Thinking Heads.
Andy Stalman is a born observer of reality. He combines the eye of an ethnographer with the clarity of a great expositor.
He has held prominent C level positions in Lacoste, Aeropuertos Argentina 2000 and in Multimedios América. He is currently co-founder and CEO of TOTEM Branding, one of the most reputable Branding companies in the world. Advisory Director of the Board of Directors of INTA (International Trademark Association). Member of the Expert Committee of the AER (Spanish Retail Association). Member of the Advisory Board of the WFS (World Football Summit). Non-executive Director on the Boards of leading companies.
He holds a degree in International Relations from the Univ. of Belgrano and a degree in Journalism from the Univ. Católica Argentina, both in Buenos Aires. He has completed advanced studies in Communication at the Univ. of Saint Joseph, in Philadelphia, USA and is specialized in Marketing Management at the Univ. of Pompeu Fabra in Barcelona.
Responsible for the III International Module ”Cátedra Andy Stalman” at the Universidad Piloto de Colombia.
Director of the ”Master Brandoffon”. Visiting professor at prestigious business schools. Professor at IE Business School, Spain; Visiting Professor at CESA, Colombia. Panamerican Business School, Guatemala. ITE (Institute of Tecnical Education), Singapore, Universidad Tecmilenio, Mexico. Visiting Professor at Elisava Escuela Universitaria de Diseño e Ingeniería, Barcelona; Universidad Antonio de Nebrija, Universidad de Alcalá de Henares, Universidad de Barcelona, Universidad de Alicante, Universidad de Piura, Peru; among others.
Winner of the “Purpose” award at the Honest Awards for “honesty with users”. Academic Excellence Award and “Branding Giant” from IE Business School. Diploma of the “International Digital Business Seminar” at RCC-Harvard.
Andy is the author of three best sellers: “BrandOffOn. The Branding of the Future “, considered one of the most influential books of the 21st century, which has been more than 300 weeks among Amazon’s best sellers and is in its 11th edition. And” HumanOffOn: Is the Internet changing us as human beings?“, already for its 4th edition, one of the essential books to understand the present and the future of the digitalized society. In 2020 he publishes his third solo book: “TOTEM. Transforming customers into believers.” already in its 7th edition and one of the best-selling books since its launch and the first book on brands and companies of the new post-covid-19 era. The post-pandemic world requires a frame shift in thinking and TOTEM provides the catalyst for those brands that put people first and adopt a human-centered approach in a technology-centric business landscape.
His blog has been awarded as the Best Marketing Blog in Spain in the category ‘Annual Top Blogs Marketing Award’; and has received more than four million visitors. He has been a member of the Board of Directors of the Spanish Association of Shopping Centers (AECC). Elected jury of the Cannes Lions Festival. He has written more than 200 articles related to branding, marketing, cultural and digital transformation, the impact of technologies or the future of companies and society. Co-author of “Digital natives do not exist” published by Deusto in 2017 and of ”The colours of knowledge: A vision of human wisdom ’’ (2013), ‘‘Barcelona: World Capital of Soccer ’’ (2012) and ‘‘ Vicente del Bosque: The complete Spanish Leader ’’ (2012).