A life spent creating brands.
30 years, 5 continents and one obsession: making brands more human. This is the story of Andy Stalman.
The story, milestone by milestone.
Learning to tell stories
Buenos Aires. Journalism at Universidad Católica Argentina, International Relations at Universidad de Belgrano, Communication at Saint Joseph’s University (Philadelphia) and Marketing at Pompeu Fabra in Barcelona. Before building brands, he learned to listen to and understand people. He never let go of either.
Building the first great brands
Marketing and Communications Director at Lacoste, and senior management at Multimedios América. The lesson that marked him for life: a brand isn’t what it sells — it’s what it represents.
Taking brand experience to new heights
Commercial and Marketing Director at Aeropuertos Argentina 2000, the largest airport system in South America. Millions of passengers, and one certainty: places are brands too, and brands are experiences.
Conquering the world alongside Ken Cato
Fifteen years as Managing Director and partner at Cato Brand Partners, the network of renowned designer Ken Cato, building brands across Europe and Latin America. The world became his office — and never stopped being one.
Writing the future of branding
BrandOffOn becomes a phenomenon: over 480 weeks among Amazon’s bestsellers and 13 editions. Risto Mejide called him “the Winston Churchill of marketing” and the press dubbed him Mr. Branding. Branding in Spanish finally had its reference. 
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Asking what no one else dared to ask
HumanOffOn: is the internet changing us as human beings? The question no one dared to ask, now in its 4th edition. That same year he graduates from Harvard (International Digital Business Seminar). Technology matters; people matter more. 
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Humanizing the world of brands
Co-founds TOTEM Branding with a clear mission: to humanize the world of brands. More than 490 projects in 30 countries later — from LaLiga to Bancolombia, from Mallorca to Ferrovial — the mission remains intact. And to share what he’s learned, he co-creates The TOTEM Branding Academy, the first 100% hands-on branding academy.
Turning clients into believers
TOTEM, the book: the first book about brands and companies of the new era, now in its 13th edition. A manifesto for those who put people at the center. 
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The best is always yet to come
More than 700 talks on 5 continents, sharing the stage with leaders like Barack Obama. LinkedIn Top Voice, #1 branding creator according to Favikon, Advisory Director at INTA, judge at Cannes Lions, and professor at more than 15 universities worldwide. And one conviction intact: the most human brands will define the future.
Footprints along the way.
Has shared the stage with Barack Obama
And with global icons at conferences across Europe, Asia, Africa and the Americas. Among the “100 best speakers in Spain” according to Thinking Heads.
A “Branding Giant” for IE Business School
Associate professor awarded for Excellence. Directs the BrandOffOn Master’s, the first global branding master’s degree taught in Spanish, and the Andy Stalman Chair in Colombia.
Spain’s best marketing blog
Over 4 million visits and 200+ articles on branding, brands and the future. LinkedIn Top Voice and #1 branding creator according to Favikon.
The voice of the industry
Advisory Director on the INTA board, member of the World Football Summit advisory board, and advisor to leading companies.
Recognized across five continents
The Iconic Brand Awards named him among the 35 outstanding professionals in global branding. Excellence in Internationalization Award (GEBC).
Best Corporate Influencer 2025
Influencer Awards Spain, recognizing the country’s most influential content creators of the year.
“The most valuable thing today is being human.”