Andy is the author of three best sellers: “BrandOffOn. The Branding of the Future“, considered one of the most influential books of the 21st century, which has been more than 300 weeks among Amazon’s best sellers and is in its 11th edition. And” HumanOffOn: Is the Internet changing us as human beings? “, already for its 4th edition, one of the essential books to understand the present and the future of the digitalized society. In 2020 he published his third solo book: “TOTEM. Transforming customers into believers.” already in its 7th edition and one of the best-selling books since its launch and the first book on brands and companies of the new post-covid-19 era.
Is the Internet changing us as human beings?.
We are not in an era of change, but in a change of era. Every new era needs a new Man: HUMANOFFON.
The new digital world has transformed our lives in many aspects and this change drives us to learn to live between two worlds. Preserving and promoting the human in this new field is the key to success in this new Digital Age. There are many new challenges, but also many valuable tools to be able to do it.
Through the 27 letters of our alphabet, Stalman leads us to reflect on all the current issues that hide the change in this “HUMANOFFON” Era; the era of the human being who knows how to live between two worlds: the online and the offline, mutually enriching them.
Through words like Hugs, Change, Education, Internet, Work, Woman, Utopia, etc., Stalman gives us a glimpse of the man who will emerge from all current scientific and technological advances. Because the world needs a human revolution. The new “HUMANOFFON” is the advance of a man who learns to turn two worlds into one.
The gateway to the Branding of the Future.
Branding in the 21st century will not be necessary, but inevitable. Essential reading for all those brands that have understood that we are no longer in an era of change, but in a change of era.
Great brands, instead of predicting the future, generate it.
Transforming clients into believers.
In the past, a totem was a natural or man-made object that in the mythologies of some cultures or societies was taken as an iconic symbol of the tribe or social group. Now, through a new way of doing business and relating to the world, many companies have become true TOTEMS of our society, where concepts such as leadership, values, ethics, sustainability or commitment are increasingly essential.