Loneliness as a pandemic.

One of the things that I value the most about my work is the possibility of working with people who inspire me. Recently, in a face-to-face with one of those people, she told me something that stuck with me, “the pandemic has left hearts cold.” The confinements, the physical distances, the social distancing, the loneliness…

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The brand is the experience

Many retailers are being too slow to reinvent themselves in the age of omnichannel. We tend to overestimate the effect of a technology in the short term and underestimate its impact in the long term. This undoubtedly demonstrates the case of retailers and their attitude towards the Internet. After a panic attack at the turn…

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