A world of masks, media and fears

It was the month of October 2014 and inside an ambulance an auxiliary nurse was infected with a 21st century virus called Ebola. In this digital era, information spreads like wildfire, especially when it is bad news. It has been months since Ebola started killing again in Africa, which, although close to Europe, is far…

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Retail of the Future and Branding.

During the last two decades, together with my team we have conceived projects, defined strategies, articulating business plans, created names, designed brands, experiences and products in various sectors. From retail to tourism, from high consumption to services, from transportation to finance, from real estate to technology, from entertainment to destinations. In this post I will…

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