TOTEM. Transforming clients into believers.

Writing a third book has advantages. You learn to better manage ‘no time’; you find minutes where there are none. The process is enriching, at times painful, at other times mind-blowing. Creation is that space where fear and illusion coexist, insecurity with trust, and passion with commitment and responsibility. It is to think with another…

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Branding for post-pandemic SMEs.

Welcome to the new world we talked about so much in the past. This one in which speaking gave space to creating; creating to experiencing; experiencing to making mistakes and making mistakes to learning and learning to doing. The human being is the only animal that stumbles twice on the same stone, and blames the…

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Language of the eyes.

For now, and only for now, the use of masks is “recommended”, not mandatory. But it is a matter of days, perhaps weeks, when it will become mandatory. Little by little we will be leaving behind the enclosures to begin to retrace a new reality. Among the immense range of changes that are coming, there…

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A crisis as real as virtual.

We were coming at speed of a thousand miles per hour. Accelerated, anxious. We had become serial procrastinators. We consumed series without stopping, we lived the “crazy life” dancing “Despacito”, sinking our heads into the digital universe. We accelerated without brake, advancing without a clear destination. And suddenly, like a far west locomotive braking hard,…

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