The time of TOTEMS: brands that unite people.

We live in a world where consumers are increasingly skeptical about the gap between what companies and organizations say and what they do, and are not shy about expressing their dissatisfaction (in words and euros!). In this environment, a significant opportunity is provided for brands that lead with authenticity, that is, align their promises and…

Details

The importance of a good name for a brand.

In the next two decades practically every brand in the world will be represented on the Internet. In this future, online identity will be a conglomeration of profiles that will go from Twitter to Facebook, from Instagram to LinkedIn, from Pinterest to YouTube, and etcetera known and others, still unknown. The impact that this has…

Details