Branding, a tool for change.

This is my TEDx Almendra Medieval talk. I was very excited about preparing it and I’m much more excited now that I get to share it with you. Have a good trip!: Welcome to this world that changed. Everyone that is here today is a protagonist and a spectator of that change, and no one…

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Brands: From Esthetics to Ethics

Brands used to sell the beautiful, the attractive, the ideal. Brands were based on offering happiness. After decades of thinking how to manipulate the consumer through confusing messages and esthetics, new paradigms started to appear, rendering the existing formulas obsolete. To manipulate means “to be taken by the hand”, and brands used to take consumers…

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Don’t adapt to change, generate it

“The progressive development of man is vitally dependent on invention. It is the most important product of his creative brain. Its ultimate purpose is the complete mastery of mind over the material world, the harnessing of the forces of nature to human needs” Nikola Tesla When Nikola Tesla died in January 1943 at 86 years…

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Hostages of the instantaneous.

Six of the 10 most used applications in the world are instant messaging services, according to Quettra and quoted in The Wall Street Journal where it is now completely usual to read news from the Brandoffon world. But Quettra’s data do not quite match those of the consulting firm Nielsen. The latter presented a report…

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