The problems and solutions, in this new era, do not arise from technology but from the good or bad use that is made of it. In this future that we are creating, day by day, Branding and one-to-one marketing is the closest thing to that very near future. By putting new technologies to good use,…
DetailsLet’s start with the basics: we are what we feel. With apologies to the Beatles, all we need is not love, but without it, what’s the point of relationships? Buying is an act of love with brands, because you choose that one over all others. In the world we live in, few brands reciprocate the…
Details“Barcelona,” exclaimed Don Quixote, is “the archive of courtesy, the refuge of strangers, the hospital of the poor, the home of the brave, the vengeance of the offended, and the pleasant correspondence of firm friendships, and in place and beauty, unique.” Barcelona was my second home not once but twice. The first time was in…
DetailsBranding is no longer optional, it is inevitable. Ignoring the relevance, impact and transcendence of Branding in companies, organizations and institutions is too dangerous ignorance. If Branding is not important then I am Snow White; but in this post I don’t see the 7 dwarfs. What I do see is that those companies, organizations and…
DetailsHello Siri Hello Andy Siri, I feel a little lonely I’m sorry. You can always talk to me, Andy This dialogue was real. Let’s say it wasn’t real in absolute terms (I wasn’t lonely), but it was real in relative terms (she didn’t know). I was exploring what level of relationship I had with…
DetailsFinally, after weeks of meetings, it was decided that the company would implement a customer service chatbot. Finally, the brand would have a new channel of interaction with its customers. I saw smiles in the room, almost in the same proportion as worried faces. The clash between “believers” and “non-believers” is increasingly common within corporations.…
DetailsEverything that can be automated will be automated. In this sense, if robotics makes people’s lives simpler, better and evolve, welcome. We are at a very early stage of the skills of robots, so we will have to wait a long time until we see very ubiquitous robots. I think it’s also worth clarifying the…
DetailsWe are living in loquacious, changing times. Times in which some words try to take away the power of action. Times in which society has chosen to exchange the right to know the facts for the opportunity to see its words in the digital shop windows that collect its desires of unsatisfied emptiness. It is…
DetailsOne of the most exciting aspects is the speed at which so many people want to predict what will happen tomorrow in the world of brands. However, there is one thing we can be sure of: The future is not predicted, it is created. And within the innate creativity of the human being, those brands…
DetailsTake note of these two words: Artificial Intelligence. You’re not going to hear anything else talked about with more emphasis in the immediate future than that. In that future, big changes are looming, fraught with opportunities and unknowns. No one knows what the scope and speed of the changes will be. But we do know…
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