Brands with and without branding.

We have reached the point of no return for the world of brands. Either they work clearly and convincingly on their branding strategy or there will be no market for them. It sounds alarming and it is. Without branding there is no future. With good branding, there is a much greater chance that there will…

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Every life is a journey.

Those of us who live in this part of the world have been educated in a materialistic model of life. Everything – or almost everything – is measured in relation to tangible objectives: money, property, cars, assets, and so on and so forth. But education, in general, has left by the wayside essential aspects such…

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