Branding for post-pandemic SMEs.

Welcome to the new world we talked about so much in the past. This one in which speaking gave space to creating; creating to experiencing; experiencing to making mistakes and making mistakes to learning and learning to doing. The human being is the only animal that stumbles twice on the same stone, and blames the…

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A crisis as real as virtual.

We were coming at speed of a thousand miles per hour. Accelerated, anxious. We had become serial procrastinators. We consumed series without stopping, we lived the “crazy life” dancing “Despacito”, sinking our heads into the digital universe. We accelerated without brake, advancing without a clear destination. And suddenly, like a far west locomotive braking hard,…

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Language of the eyes.

For now, and only for now, the use of masks is “recommended”, not mandatory. But it is a matter of days, perhaps weeks, when it will become mandatory. Little by little we will be leaving behind the enclosures to begin to retrace a new reality. Among the immense range of changes that are coming, there…

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Brands before, during and after the coronavirus.

Crises amplify what brands were before it. Excellent brands react excellently, while mediocre brands react in such a way. We are witnessing a global health crisis that collaterally affects the economy with virulence. Some of the world’s most valuable assets are brands – that intangible combination of expectations, certainties, and promises that we associate with…

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