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Category Archives: BrandOffOn

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The future of humanity in two words: artificial intelligence.

Take note of these two words: Artificial Intelligence. You’re not going to hear anything else talked about with more emphasis in the immediate future than that. In that future, big changes are looming, fraught with opportunities and unknowns. No one knows what the scope and speed of the changes will be. But we do know…

23 March, 20174 CommentsBrandOffOn, HumanOffOn, TOTEMBy Andy Stalman

Cultural transformation in companies comes with a delay.

Back in March 2012, we debated the issues that would have the greatest impact on the business world in the next 5 years (2017 seemed a distant horizon). Among all the issues, there were three that stood out for their special intensity: The digital transformation of companies, the importance of brands in this new scenario…

21 March, 2017Leave a commentBrandOffOn, HumanOffOn, TOTEMBy Andy Stalman

Make the client the protagonist of your content.

Internet has transformed what were unidirectional messages into a real-time dialogue with and among millions of people. The world has become mobile. With millions of smartphones and connected devices, people expect to find what they are looking for on the Internet in seconds – and they usually do. Also on the Internet, people receive what…

6 July, 2016Leave a commentBrandOffOnBy Andy Stalman

The challenges of the future of work and the work of the future.

The world is already one big village. Planet Pangaea, as mentioned in Brandoffon, is a reality. Globalization is having a direct impact on work, but the focus of the debate is on the role of machines and robots in the immediate future. Mark Zuckerberg is among those who argue that the Internet and new technologies…

15 February, 2016Leave a commentBrandOffOn, HumanOffOn, UncategorizedBy admin_andy_st
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