The customer’s perception is the brand’s reality.

In the business world there are absolute truths, there are relative truths and there are true lies. In the field of branding there is only one truth: the customer’s perception. Because your perception is your reality. Surely most people think of the external customer, unintentionally forgetting the internal one. But the internal customer is essential…

How sustainability is changing consumer and investor preferences

While COVID-19 continues to occupy the preoccupations and concerns of companies and governments, the issue of sustainability neither waits nor delays, it continues to move forward. The truth is that sustainability is now higher on the corporate agenda. Interestingly, whoever took away its place in the ranking of priorities has made its relevance space instead…