The customer’s perception is the brand’s reality.

In the business world there are absolute truths, there are relative truths and there are true lies. In the field of branding there is only one truth: the customer’s perception. Because your perception is your reality. Surely most people think of the external customer, unintentionally forgetting the internal one. But the internal customer is essential…

Hotels, between humanization and automation, digital and cultural transformation.

In the digital age, most CEOs are procastinators. From the Latin pro (forward) and crastinus (future). Although today, in Spanish, procrastinating is nothing more than procrastinating. It is the inaction that has become a habit, the action of delaying situations, activities or decisions that need to be faced for others that are less relevant and…