Digital natives do not exist. Although the concept of digital native cannot be used as a definition of a specific group of people delimited by age, it can be said that anyone who today uses new digital technologies to their advantage can consider themselves a digital native regardless of their age. Although it would probably…
If artificial intelligence is taking its first steps, the ethics that will shape it are still in an embryonic stage. That is why the ethical dilemma we will face is only now beginning to generate interest in some sectors and concern in others. The point is that, as progress in artificial intelligence advances, it becomes…
We have reached the point of no return for the world of brands. Either they work clearly and convincingly on their branding strategy or there will be no market for them. It sounds alarming and it is. Without branding there is no future. With good branding, there is a much greater chance that there will…
On July 31, 1944, Antoine de Saint-Exupéry died in Marseille, France. In the course of his many travels, he never ceased to observe, to explore and to explore. He bequeathed us countless lessons and above all a central issue, that of not ceasing to be connected with our inner child. Almost seven decades later we…
There is still no expression that defines the moment we are living in relation to technological developments. I have found quite a few words that detail this moment of the relationship and among the most prominent are overwhelmed, exhausted and overwhelmed and my favorite is collapsed. The human being begins to feel that the speed…
Winston Churchill was one of the most relevant characters of the 20th century; for many, the most. His role during the Second World War was decisive for the future of humanity. In the solitude of his London bunker, he had to put the brakes on the Nazi machine. The scenario could not have been more…
Those of us who live in this part of the world have been educated in a materialistic model of life. Everything – or almost everything – is measured in relation to tangible objectives: money, property, cars, assets, and so on and so forth. But education, in general, has left by the wayside essential aspects such…
Retail is one of the most attractive and dynamic activities in the world. Its constant need to rethink and reinvent itself found new motivations with the appearance of the internet. Since then we are leading the rebirth of shopping centers. Internet did not generate that they shopping centers close. What it did was to note…
“Sleeping with an android is infidelity?”, asks itself and asks us the advertising of the second season of the Westworld series that is broadcast on HBO. Unheard-of time is coming, while we keep talking about technology for the most part and we leave the ethical, legislative and emotional debate that technological advances are causing. In…
The relevance of the Mobile World Congress in Barcelona can be understood from the fact that we are starring in an era in which cell phones have become an inescapable part of our daily lives, of our selves. The cell phone is our extended self. We can say that the world we know is a society…