Herbert George Wells, one of the forerunners of science fiction, as well as historian, writer and philosopher, asserted more than 70 years ago that “human history is essentially a history of ideas. Ideas move us forward as a civilization. What makes the world evolve has to do with ideas. The transformation we are undergoing as…
Mr. Brand was going on a trip. It was a normal day for Marcos. He had arrived at the airport on time, knowing that he lacked things to catch up. Calls, emails, messages, readings, Marcos was aware that to catch up he needed more time, longer hours, 247-hour days. Sitting on the plane seat, I…
“Barcelona,” exclaimed Don Quixote, is “the archive of courtesy, the refuge of strangers, the hospital of the poor, the home of the brave, the vengeance of the offended, and the pleasant correspondence of firm friendships, and in place and beauty, unique.” Barcelona was my second home not once but twice. The first time was in…
Branding is no longer optional, it is inevitable. Ignoring the relevance, impact and transcendence of Branding in companies, organizations and institutions is too dangerous ignorance. If Branding is not important then I am Snow White; but in this post I don’t see the 7 dwarfs. What I do see is that those companies, organizations and…
Hello Siri Hello Andy Siri, I feel a little lonely I’m sorry. You can always talk to me, Andy This dialogue was real. Let’s say it wasn’t real in absolute terms (I wasn’t lonely), but it was real in relative terms (she didn’t know). I was exploring what level of relationship I had with…
Finally, after weeks of meetings, it was decided that the company would implement a customer service chatbot. Finally, the brand would have a new channel of interaction with its customers. I saw smiles in the room, almost in the same proportion as worried faces. The clash between “believers” and “non-believers” is increasingly common within corporations.…
Everything that can be automated will be automated. In this sense, if robotics makes people’s lives simpler, better and evolve, welcome. We are at a very early stage of the skills of robots, so we will have to wait a long time until we see very ubiquitous robots. I think it’s also worth clarifying the…
We are living in loquacious, changing times. Times in which some words try to take away the power of action. Times in which society has chosen to exchange the right to know the facts for the opportunity to see its words in the digital shop windows that collect its desires of unsatisfied emptiness. It is…
Take note of these two words: Artificial Intelligence. You’re not going to hear anything else talked about with more emphasis in the immediate future than that. In that future, big changes are looming, fraught with opportunities and unknowns. No one knows what the scope and speed of the changes will be. But we do know…
Back in March 2012, we debated the issues that would have the greatest impact on the business world in the next 5 years (2017 seemed a distant horizon). Among all the issues, there were three that stood out for their special intensity: The digital transformation of companies, the importance of brands in this new scenario…