I. 1 Brands that act with a conscience know that their actions make a difference. 2 Brands need to be aware of the effects of their decisions. 3 Brands’ actions make their beliefs true. 4 Purpose is the measure of all actions. 5 A brand without purpose does not deserve to be created. 6…
Immanuel Kant, in the 18th century, asserted that “the intelligence of the individual is measured by the amount of uncertainty he is able to bear”. In this age of uncertainty, if you were given a choice of one human capacity, just one, which would you choose? It seems that human beings have chosen intelligence to…
The line that separates the user, consumer, customer from the algorithm is getting thinner and thinner. Let us first of all go to the source. If the world is a machine, life is an algorithm. Algorithms, in their origin, have existed practically since the origin of our civilisation, more than 2,000 years ago. The word…
In the past, there was only one boss: the customer. Sam Walton, founder of Walmart, used to say that “the customer can throw everyone out, from the president of the company on down, by simply going and spending his money elsewhere. To keep the customer coming back each time, in addition to the basics of…
Digital natives do not exist. Although the concept of digital native cannot be used as a definition of a specific group of people delimited by age, it can be said that anyone who today uses new digital technologies to their advantage can consider themselves a digital native regardless of their age. Although it would probably…
If artificial intelligence is taking its first steps, the ethics that will shape it are still in an embryonic stage. That is why the ethical dilemma we will face is only now beginning to generate interest in some sectors and concern in others. The point is that, as progress in artificial intelligence advances, it becomes…
Winston Churchill was one of the most relevant characters of the 20th century; for many, the most. His role during the Second World War was decisive for the future of humanity. In the solitude of his London bunker, he had to put the brakes on the Nazi machine. The scenario could not have been more…
Those of us who live in this part of the world have been educated in a materialistic model of life. Everything – or almost everything – is measured in relation to tangible objectives: money, property, cars, assets, and so on and so forth. But education, in general, has left by the wayside essential aspects such…
In the last 20 years, we started to realize how similar the world is becoming. Today, people all over the world wear Nike sneakers, Zara shirts, a Samsung cell phone and have a Facebook profile, for example. And many cities look alike because of the shopping malls, airports or skyscrapers that have been developed. This…
Since the Internet is almost as important as the air we breathe, everything is changing inside and outside the human being. Never before have we been so connected and never before have so many people felt so lonely. A loneliness that sounds like an oxymoron, but it is not. The Internet does not define humanity,…