Successful brands deal with permacrisis and create the “permaopportunity”

Permacrisis’ is probably the word that best defines the era we are living in. Permacrisis is a prolonged period of instability and insecurity, especially resulting from a series of catastrophic events. Successful brands, however, while dealing with permacrisis create ‘perma-opportunity’. “Perma-opportunity is a term that refers to the ability to find opportunities and seize them…