If there is one player in the world who should never be considered dead, it is Rafael Nadal. His attitude is above all that of never giving up. His tolerance to frustration, his rebelliousness in the face of adversity, his tenacity, his discipline to respect strategy throughout the match (…) define him as one of…
Definitely, every economic movement is a matter of faith. Every time a consumer chooses a brand, it is because he trusts it and the product it offers. If there is no trust, no transaction is possible. The same is true of human relationships. Trust is the basis of every relationship, whether intimate or friendly. For me,…
The journalist from one of the most widely read newspapers in Spain sent me an email that started like this: As one of the greatest experts in branding…. And which continued with many questions: What is it that leads a construction company to associate a luxury brand with a real estate development? How can it…