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Andy Stalman
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Monthly Archives: January 2019

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The human being became an algorithm.

The line that separates the user, consumer, customer from the algorithm is getting thinner and thinner. Let us first of all go to the source. If the world is a machine, life is an algorithm. Algorithms, in their origin, have existed practically since the origin of our civilisation, more than 2,000 years ago. The word…

24 January, 20191 CommentBrandOffOn, BrandOffOn, HumanOffOn, HumanOffOn, TOTEMBy Andy Stalman

Customer experience is not what you say, it’s what you do.

In the past, there was only one boss: the customer. Sam Walton, founder of Walmart, used to say that “the customer can throw everyone out, from the president of the company on down, by simply going and spending his money elsewhere. To keep the customer coming back each time, in addition to the basics of…

9 January, 2019Leave a commentBrandOffOn, HumanOffOn, TOTEMBy Andy Stalman
Andy Stalman
Página profesional de Andy Stalman. Experto en marcas
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