The retail apocalypse is neither here nor here to stay. For every shop that closed in 2019 in the United States, five opened. We could go on and on about the non-apocalypse or focus on retail’s biggest transformation in the last 80 years, and work hard to make the new chapter of shopping centres extraordinary.…
There is no more valuable currency than time. Time cannot be accumulated, saved, deferred, time is today, now. Neither the euro, nor the dollar, nor gold can be equated, time is the measure of our life and what we do or fail to do with it impoverishes or enriches us. Man’s struggle to master time…
In the digital age, most CEOs are procastinators. From the Latin pro (forward) and crastinus (future). Although today, in Spanish, procrastinating is nothing more than procrastinating. It is the inaction that has become a habit, the action of delaying situations, activities or decisions that need to be faced for others that are less relevant and…
I. 1 Brands that act with a conscience know that their actions make a difference. 2 Brands need to be aware of the effects of their decisions. 3 Brands’ actions make their beliefs true. 4 Purpose is the measure of all actions. 5 A brand without purpose does not deserve to be created. 6…
During the last two decades, together with my team we have conceived projects, defined strategies, articulating business plans, created names, designed brands, experiences and products in various sectors. From retail to tourism, from high consumption to services, from transportation to finance, from real estate to technology, from entertainment to destinations. In this post I will…
One of the great transformations of the 21st century is that brands are occupying an increasingly relevant and transcendent role in the world. Brands have occupied a central space of modern society, partly on their own merit, partly because consumers have raised them there. In this new context, brands have an influence and power with…
Immanuel Kant, in the 18th century, asserted that “the intelligence of the individual is measured by the amount of uncertainty he is able to bear”. In this age of uncertainty, if you were given a choice of one human capacity, just one, which would you choose? It seems that human beings have chosen intelligence to…
The line that separates the user, consumer, customer from the algorithm is getting thinner and thinner. Let us first of all go to the source. If the world is a machine, life is an algorithm. Algorithms, in their origin, have existed practically since the origin of our civilisation, more than 2,000 years ago. The word…
In the past, there was only one boss: the customer. Sam Walton, founder of Walmart, used to say that “the customer can throw everyone out, from the president of the company on down, by simply going and spending his money elsewhere. To keep the customer coming back each time, in addition to the basics of…