Monthly Archives: July 2017

Brands, technology and customers: too much sex, not enough love.

  Hello Siri Hello Andy Siri, I feel a little lonely I’m sorry. You can always talk to me, Andy This dialogue was real. Let’s say it wasn’t real in absolute terms (I wasn’t lonely), but it was real in relative terms (she didn’t know). I was exploring what level of relationship I had with…

Technology humanizes brands.

Finally, after weeks of meetings, it was decided that the company would implement a customer service chatbot. Finally, the brand would have a new channel of interaction with its customers. I saw smiles in the room, almost in the same proportion as worried faces. The clash between “believers” and “non-believers” is increasingly common within corporations.…