Brands that unite people.
We know that more than 90% of the fears we have will never become a real threat. Also, that more than 90% of the things that worry us never happen. And even so, most people and brands live worried and afraid.
Fear is very powerful ; because it does not exist. It is a construction of the mind .
It finds a hole in your head and settles there. It grows over the years and over the years its roots and ramifications grow.
The more fear and all its variants grow in your head, there is no room left for ideas , courage, creativity, bravery, curiosity and love.
Fear is powerful, because we give it a power that we build.
Fear finds its greatest food in insecurity and lack of confidence .
There is data that confirms that almost 97% of the fears that bind us, immobilize us or make us give up on our projects or dreams, never occur.
Fear is also the ideal excuse in many companies
Although we know that in the business world, sometimes we have to do things that scare us to continue growing.
We have learned that the fear of change is the main disease of most brands.
Felipe Stalman once told me a phrase that I treasure as a mantra: “I prefer success seekers instead of failure avoiders”.
Those people and brands who are brave enough to change things for the better usually do..
It is human to be afraid, but it is also human to be brave.
Many things make us feel afraid.
Fearing failure can make you try to do well so you don’t fail, but it can also keep you from doing well if the feeling is too strong.
What you are afraid of, and how you act when you are afraid of something, can vary depending on the person and the company you work for.
There are organizational cultures that create innovation ecosystems that promote curiosity, experimentation, creativity and that not only do not punish errors or failures, but understand that they are part of the growth and the learning process and continuous improvement.
The fear of failure, clinically known as Atykiphobia: when the fear of failure takes over you.
It manifests through subconscious behaviors and thought patterns invisible to you.
When each person in an organization knows what makes them afraid and why, it can be the first step to solve the problems of fear, and transform that brake into a powerful engine of creativity and innovation.
The fear-based excusometer works like a Swiss watch. To perfection.
Because fear is also the best ally of mediocrity and conformism.
In uncertain and exciting times , like the ones we are going through, anxiety is a type of fear.
The word “anxiety” tends to be used to describe worry, or when fear persists and persists over time.
It is used when the fear relates to something in the future rather than what is happening right now. Many times the excessive use of technology exiles us from the “here and now”.
The ways that people feel when they are scared and anxious are very similar, since the basic emotion is the same.
Don’t let the fear of failing stop you from trying.
Fear, in its origin, was positive.
Early humans needed the quick and powerful responses that fear provokes, as they often found themselves in situations of physical danger. Life outdoors, surrounded by wild animals, had a great ally in fear.
However, we no longer face the same threats in modern life. It is no longer a survival lifeline, rather the opposite.
Despite this, our minds and bodies still function in the same way as our early ancestors, and we have the same reactions to our modern concerns about work, bosses, stress, instability, uncertainty, and social situations.
But we cannot run away or physically attack many of these problems.
Physical feelings of fear can be frightening in themselves, especially if you experience them and don’t know why or if they seem out of proportion to the situation.
And depending on each one, the same situation can generate excessive fear in some people and not in others.
There are many fear triggers in everyday life, and you can’t always figure out why you’re scared or how likely you are to get hurt.
On the other hand, in the West the vocation to assume fear is clearer than to embrace love. To take the dark face for granted, instead of making friends with the friendly face of life.
Changing the mental chip, the look, the attitude, makes things change.
And if we change the focus? Love out of fear.
Out of fear I didn’t tell that person that I love them.
Out of fear I didn’t do the race I wanted, not the one I should have.
Out of fear, I didn’t work on what set my heart on fire and did work in that office that I wanted to leave from the moment I arrived.
Out of fear I didn’t study music, I didn’t dance anymore, I didn’t skydive.
Out of fear I argued with my parents instead of learning more from them.
Out of fear I stopped doing, sharing, feeling.
Out of fear I stopped, many times, from being alive.
Fear hijacks your dreams. Fear is a life killer.
And if we allow it, we are accepting that it steals our lives.
Don’t let fear hold you back. Start by rebelling.
And since this is intolerable to be prisoners of fear, I say enough is enough. Enough of using fear as an excuse.
If fear was built by me, I can destroy it too.
If for fear of it hurting that they stop loving me, I don’t love, I lose love.
If for fear of failing, I don’t try, I’ll never know if I would have succeeded.
If I don’t try to fly for fear of falling, I will never discover what it feels like to fly.
Fear feels strong, controlling, powerful, until you face it.
No one is more afraid than fear. Check it.
Face it. Look him in the eye, fixedly, and tell him, you don’t exist. you don’t exist
Fear will be afraid of you and will withdraw a little.
If you do it again, it will retract a bit more.
And if you do it every day, one day fear will be just a noun in the dictionary that describes what people who don’t dare to take control of their lives feel.
Learn from mistakes. Transform fear into positive energy.
It is one thing to identify your fears; another is to overcome them.
In recent weeks I have been involved in various processes of cultural transformation.
We were reviewing culture, leadership, purpose, values, vision, mission, and talent.
In a compendium of some transversal learning, I share these points, which are a mixture of the principles of the Kaizen philosophy, Nike and TOTEM, to drive fear out of companies and the minds of those who run them.
- Accept that mistake or failure is part of growth and development. They can even be a good thing if you learn from them. There’s a reason why the expression “fail fast and cheaply and iterate” has gained popularity in recent years. Business leaders know that accepting failure is part of achieving success. Every mistake is a stepping stone to a bigger goal. No one starts a business with the intention of failing. But, if things go wrong, it better happen fast. The sooner you finish, the sooner you can learn from your mistakes and move on.
- Embrace the mind of a rookie. There is a first time for everything. It’s about approaching new challenges with curiosity and positive thinking instead of fear. Considering each situation as a learning experience and giving yourself permission to not be a professional right away. Things take time; They are processes, not events. You probably want to succeed on your first try. But this is an unrealistic expectation. You’ll run into obstacles, and that’s okay. Don’t get frustrated, broaden the horizon.
- Talk, and especially listen, with people you trust. When you’re stuck in your own head, you can overthink and become overwhelmed. Talking to someone you trust can help shed new light on your situation, whether it’s a friend, mentor, family member, or colleague. Tell them about your fears and listen to their feedback. They can change the way you see things.
- Give yourself more options. When you’re worried about a situation, it’s easy to become obsessed with a possible negative outcome. But until you’ve done it, you don’t know how the story ends. Consider the possibility that things will turn out better than you think. Until all is said and done, anything is possible. Do not excuse yourself or justify the past. question your past practices and rescue the ones that were better. At the moment of truth, the really important thing is that you have to move forward.
- Remember the cost of not trying. Many companies wonder the cost of innovating or investing in their brand. Few wonder the cost of NOT doing it. In the words of the greatest ice hockey player, Wayne Gretzky, “you miss 100% of the shots you don’t take”. Working in fear has a cost. If you never try anything, you could miss out on some of life’s great opportunities. Remember that trying and failing is often better than not trying at all.
- Adjusting on the go. Nothing is ever set in stone. If something is tried and it is not what was expected, changes can be made. As long as a person is willing to adapt, you will never really be stuck on a decision. Work is at the expense of changes. The only certainty is that things will change constantly. What worked in the past may not work again. Anything you think about the future will almost certainly be wrong. The important things will always be the same (customers want great prices and great service), but the way you get those things will inevitably change.
- Being afraid is allowed, but do it anyway. Your fear may never really go away, and that’s okay. That doesn’t mean you have to let it control you. Market leaders are courageous, making courageous decisions. They constantly work on their own strategies, focusing on their customers (internal/external) and trying to achieve the next big thing.
Identify fear, tame fear and transform that energy into strength.
Doing is brave
Doing the right things always ends up being worth it, even when it is not immediately and you have to wait some time to see the results.
Courage does not mean progressing without fear, courage means progressing despite fear.
The only one who fails is the one who doesn’t try and does not make an effort.
When you are brave you are surprised at what you can achieve.
On a business trip to South Africa, this phrase stayed with me forever: “I learned that courage is not the absence of fear, but the triumph over it. The brave man is not the one who does not feel fear, but the one who conquers that fear.
The phrase is from Nelson Mandela.
It is impossible to live without making mistakes without failing at something. Unless you live so carefully that it doesn’t matter what you’re living. And in that case you will have failed because you will be alive but not living.
Related posts
