Almost Christmas Eve, almost Christmas Day. It’s JOMO time. Over the years I’ve learned that true wealth is time. And at this time of year we remember it with particular intensity. JOMO, or Joy Of Missing Out , is Silicon Valley’s new silent drug. And perhaps the next big revolution in well-being , not just…
The question is uncomfortable but necessary: Has Generation X failed to educate Generation Z? Or are we judging too soon a process that is still underway? Generation X: children of the key around their necks, parents of the hyper-conscious generation Generation X grew up in an analog world with baby boomer parents, often under distant…
“I think, therefore my algorithm says I exist” is the beta, ironic and deeply uncomfortable version of Descartes’ “cogito, ergo sum” . If the French philosopher sought an inner certainty —that of a consciousness that doubts, thinks and knows itself to exist— , today society seems to have externalized that certainty to an opaque mirror:…
Imagine the impossible: the greatest philosophers of the 20th century sit at the same table and sign a single document about the state of human civilization in 2025. It’s not a settling of scores or a celebration of progress. It’s something more unsettling and more valuable: a call for clarity. They acknowledge advances that no…
Words are not innocent. Every term that emerges and becomes part of our everyday language is a symptom. A sign that something in our way of being, relating, and thinking is changing. The vocabulary of 2025 is not a simple list of neologisms: it is the mirror of our times , the reflection of our…
Life isn’t measured in likes or steps, but in how you embrace each day: your body , your mind , your soul , your relationships , your purpose . This text is an invitation to redesign your “personal brand” from the inside out, in the most human way possible: living better, feeling more, and, of…
McKinsey & Company, in its State of Marketing Europe 2026 report, has published a compelling vision of the trends that will shape the future of marketing in Europe. With the participation of more than 500 senior marketing leaders from key countries such as France, Germany, Italy, Spain and the United Kingdom, the report highlights a…
The 21st century has shattered the old dogma that a company’s sole purpose was to generate profit. That mentality is not only obsolete, it’s financially unsustainable . Today, brands have ceased to be mere product providers and have become social actors, and their profitability is no longer measured solely by their bank balance, but by…
The impact of short videos on our brains and mental health is an alarming phenomenon, backed by rigorous data that reveals a growing global concern. Dopamine and distraction have caused us to lose focus. Excessive use of platforms like TikTok , Instagram Reels , and YouTube Shorts is linked to a significant decline in essential…
CEO ‘s task is not only to manage profitability , but also to safeguard future relevance . Faced with a strategic crossroads—a monumental merger, a disruptive investment, or a reputational crisis—the office is flooded with technical reports shouting for the “correct” answer from a financial or logistical perspective. The true leader , however, knows that…