We are living in a historic moment: the renaissance of branding . It’s no longer just about creating a logo or a slogan, but about building cultures that foster authentic communities , inspiring people to be part of something meaningful and lasting. In this new era, brands have ceased to be mere commercial identifiers and…
The phrase sounds provocative. It’s disturbing. It raises more questions than it answers. But it also reflects a real trend: artificial intelligence has ceased to be a technological experiment and has become a force that already permeates politics, economics, culture, and society. The temptation of perfection Human politics is burdened by an eternal burden: corruption,…
They’re not old enough to open their own checking account, but they’re already making important spending decisions. Companies know this and have begun to focus on Generation Alpha. Staying relevant in the branding and marketing landscape is no longer just a matter of adopting trends or technologies, but rather of thoroughly understanding this new audience.…
Football has long since ceased to be just a sport. It’s a cultural phenomenon ,a factory of emotions ,a stage where brands compete to be part of the heartbeat of millions of people. For decades, it has been one of the most powerful platforms for building and amplifying brands. But in the 21st century, what…
There are reports that are fleeting, mere analysis of the current situation, and others that become historical benchmarks. AI 2027 falls into this second category. It is a document drawn from projections by the main global players in artificial intelligence—OpenAI, DeepMind, Anthropic, McKinsey, among others—that seeks to answer a fundamental question: what will happen when…
The paper “The Illusion of Thinking,” an analysis of reasoning models (LRMs), offers a fascinating window into the architecture of artificial intelligence . However, the most revealing aspect of this study is not what it tells us about machines , but what it teaches us about ourselves. By observing the limitations of artificial “thinking” ,…
In the world of branding , nothing is static. What served as a symbol of identity yesterday may today be obsolete or disconnected from the present. A logo redesign, in this sense, is never a superficial or merely aesthetic decision. It is, in fact, a strategic move that reflects deeper internal transformations: changes in values…
I love Mondays. And this is September 1st. One more month for many. One less month for others. But for those who choose to live with purpose, it’s a new opportunity to create meaning. Over the years, you learn that time isn’t what passes, it’s what you do with it. 121 days left until 2026…
This summer I thought a lot about nothingness . So much so that I decided to share this essay about nothingness . That two-sided void that both adds and subtracts , depending on how you understand it. What is nothingness? “Nothing” is, at first glance, a simple concept: the total absence of something . However,…
Subscribe to DeepL Pro to edit this document. Visit www.DeepL.com/pro for more information. Right now you’re thinking: What do Uber, Netflix, Airbnb, Spotify, Meta, Coursera and ChatGPT have in common? I’ll answer that at the end of the text. But first, let me tell you about the myth of the ‘impenetrable’: why walls come down…