Did you know that more than a third of the world’s population faces chronic diseases, disabilities or mental health problems on a daily basis? These conditions not only affect millions, but generate social, economic and ethical challenges that demand a collective response. Beyond the numbers, these are human stories that require action and commitment. In…
I recently asked X: “Do you agree with brands starting Christmas campaigns earlier and earlier in the calendar?” The results were revealing: eight out of ten respondents said they are not in favour. Or interpreted another way, approximately 80% of respondents consider this practice to be primarily a response to commercial interests , while only…
Today’s man, homo postmodernus , lives trapped at a crossroads of desire, surrounded by brands that promise to fill every void. They sell him success, happiness, connection, and even purpose, but none of these promises manage to reach the bottom of the abyss that inhabits him. In this era of emptiness, where everything seems to…