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Andy Stalman
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Monthly Archives: March 2022

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The true brand of a company lies in the talent of its employees.

Companies in all sectors and industries are engaged in a permanent battle for talent, and their centre of operations is the area of Human Resources, which has gone from being the administrative office of the company to a strategy definer. And those responsible range from the CEO to operations and from branding to communications. One…

25 March, 2022Leave a commentBrandOffOn, HumanOffOn, TOTEMBy Andy Stalman

Brands can’t be neutral.

Should brands take a position on the conflict in Ukraine? And while the classic PR guide for brands is to wait, what is happening cannot wait. Brands know that taking a public stance is the right thing to do. They also know that in doing so they risk alienating audiences who may disagree with their…

4 March, 2022Leave a commentBrandOffOn, HumanOffOn, TOTEMBy Andy Stalman
Andy Stalman
Página profesional de Andy Stalman. Experto en marcas
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