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Andy Stalman
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Yearly Archives: 2026

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AI always agrees with you, and that is a branding problem

There’s a forum on Reddit where people share conflicts and ask if they crossed a line. The community votes. Sometimes the verdict is no, that you did the right thing. And sometimes the verdict is the opposite, and it comes without warning: it was you.  Stanford team collected two thousand of those cases. Just the…

14 September, 2026Leave a commentBrandOffOn, HumanOffOn, TOTEMBy Andy Stalman

Calls to slow down AI come when it is already too late

In my last post, I wrote about someone who was virtually unknown until recently. Jacob Coxon is twenty-seven years old. He’s French-British, spent three years doing pre-training research, first at OpenAI and then at Anthropic , and left on September 8th. He had two months left to finalize his stake in a company on track…

13 September, 2026Leave a commentBrandOffOn, HumanOffOn, TOTEMBy Andy Stalman

OpenAI, Anthropic, and Jacob Coxon: Will AI kill us?

Jacob Coxon has just opened a new rift in the heart of the tech elite. The global uproar caused by Jacob Coxon ‘s public resignation warranted an article. Not because he’s a 27-year-old researcher specializing in pretraining who worked for the last three years at both OpenAI and Anthropic, but because of what he said. …

10 September, 2026Leave a commentBrandOffOn, HumanOffOn, TOTEMBy Andy Stalman

Manifesto of good practices

(For a more humane world) There are gestures that do not appear in balance sheets, are not included in organizational charts, and are rarely part of a corporate presentation. However, they say a lot about us. The way we respond. The way we keep our word. The way we treat time, work, and the expectations…

9 September, 2026Leave a commentBrandOffOn, HumanOffOn, TOTEMBy Andy Stalman

Personal branding is the only thing AI cannot manufacture

That’s a great question. Why is personal branding the one thing AI can’t create? The answer is simple, but it requires a lengthy explanation.  If you don’t have time to read, don’t read any further. If your brand matters to you, take a deep breath and join me. It will be worth it.  One of…

9 September, 2026Leave a commentBrandOffOn, HumanOffOn, TOTEMBy Andy Stalman

What do the ten richest men in the world have in common?

The ten richest men in the world really have in common, and why is almost everything you think you know about it false?  There’s a photo that’s repeated on the front pages and that almost no one reads correctly. Ten men. Two point eight trillion dollars between them—more than the GDP of France. And an…

7 September, 2026Leave a commentBrandOffOn, HumanOffOn, TOTEMBy Andy Stalman

The day I stopped being “the one who came from outside” and became part of “us”

I have a rare heart condition; my heart is square. I discovered it exactly 24 years ago, on September 4th.  I remember it perfectly because, although there are thousands of days that are forgotten, there are others that are impossible to ignore.  September 4th was, and is, one of them.  Every four years I relive…

5 September, 2026Leave a commentBrandOffOn, HumanOffOnBy Andy Stalman

How Artificial Intelligence is transforming brand strategy and branding

Let’s get straight to the point. The more Artificial Intelligence, the more strategic the brand and its branding will be. You can skip the rest of this post. Just kidding, don’t skip it.  Artificial intelligence is changing how companies produce, compete, innovate, and make decisions. At the same time, it is forcing a re-examination of…

4 September, 2026Leave a commentBrandOffOn, HumanOffOn, TOTEMBy Andy Stalman

Messi, branding and the brand beyond football

The final match comes for everyone. In professional sports, that certainty has a particular characteristic: it’s impossible to ignore. The body anticipates it, the calendar draws nearer, and sooner or later, a score appears that no longer leads to the next match.  Lionel Messi announced his retirement from the Argentine national team on August 31,…

3 September, 2026Leave a commentBrandOffOn, HumanOffOn, TOTEMBy Andy Stalman

Learning to say goodbye

About Messi, Djokovic, Tim Cook and the most difficult art of all  In just forty-eight hours, the world saw the same scene told in three different ways .  In New York, Novak Djokovic fell in the first round of the US Open against Mariano Navone, ranked 49th in the world. Four hours and thirty-six minutes.…

2 September, 2026Leave a commentBrandOffOn, HumanOffOn, TOTEMBy Andy Stalman
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