I’m still in full-on devourer mode, absorbing everything that’s happening, everything that’s going on, with artificial intelligence. Now Harari, Fukuyama, and even the editorial team at The New York Times. The trickle of columns, articles, and essays is more than a trickle; it’s a torrent. We’re at that point in history where a technology ceases…
For much of modern history, the tourism industry operated under a mechanical inertia built on scale, repetition, and standardization. Sun, beach, weekend city breaks, printed brochures, package deals, and mass arrivals. The system operated under a simple premise: to move large volumes of people from point A to point B efficiently. The key metrics were…
In 2017 I was interviewed in Tenerife and I said something that sounded like a joke at the time: it’s not so much about children learning to design robots, but about them learning not to look like them . In that same conversation I said two other things. That in a hundred years everything would…
These past few days, much of the media has reported on the latest data from Circana , NielsenIQ, and Worldpanel . The headline was the same: private label brands continue to grow. Yes, you read that right. “Private label brands.” In 2026. We’re still using an outdated, antiquated expression from another era. It made sense…
The Swoosh remains one of the most recognizable symbols on the planet. That’s precisely why what’s happening with Nike should be of interest to anyone managing a brand . After almost two decades, on September 21, 2026, Nike will cease to be part of the S&P 100 , the index that brings together one hundred…
A decade ago I wrote on this same blog that the future of humanity could be summed up in two words: artificial intelligence. Back then, we were talking about predictive algorithms, machine learning, Big Data, autonomous vehicles, and a technology that was beginning to leave the laboratories and enter our daily lives. Many things that…
I’ve spent months reading almost everything shared about artificial intelligence. Yes, reading. There are thousands of videos, but I like to read, delve deeper, analyze. Articles, reports, incredibly long threads on X, codes of conduct, open letters from leading figures, technical documents that I don’t always fully understand at first. I don’t do it professionally…
This week is my birthday. With each turn of the sun, the existential question of how many years I have left to live swirls in my head. By one of those coincidences of life, a few days ago an old newspaper clipping fell into my hands with one of those headlines that can provoke a…
There’s a forum on Reddit where people share conflicts and ask if they crossed a line. The community votes. Sometimes the verdict is no, that you did the right thing. And sometimes the verdict is the opposite, and it comes without warning: it was you. Stanford team collected two thousand of those cases. Just the…
In my last post, I wrote about someone who was virtually unknown until recently. Jacob Coxon is twenty-seven years old. He’s French-British, spent three years doing pre-training research, first at OpenAI and then at Anthropic , and left on September 8th. He had two months left to finalize his stake in a company on track…