What Mr. Branding and the Pope have in common (and why you should care)
An Argentinian , an essay about our future , and a papal encyclical. Coincidence? Ten years ago I wrote “HumanOffOn,” and many saw it as a book about branding. But, rereading it today, I’m even more convinced: it was always an essay about our future as human beings and how we were going to navigate the digital storm that was coming our way. Time has put things in their place, and…