In November 2024, for the first time, content generated by artificial intelligence surpassed that written by humans in the publication of online articles. According to a Graphite.io study that analyzed 43,000 English-language articles from Common Crawl, November 3rd marked the decisive threshold. Since 2020, the percentage of AI-generated texts had grown from 2% to 51%…
One of the most insidious risks of artificial intelligence is not that it will eliminate all jobs . It’s that it will begin to weaken some of the capabilities that make human talent valuable. That’s called deskilling. Deskilling occurs when a person stops developing or practicing a skill because a tool starts doing it for them. At first, it seems like efficiency . Later,…
Artificial intelligence is n’t dividing the world between smart and dumb, modern and old-fashioned, visionaries and laggards. It’s dividing it in a far more human way: between those who are excited, those who watch, those who fear, and those who resist. And that difference matters. Because AI isn’t just a technology . It’s a mirror. And like all true mirrors, it doesn’t always reflect the image we want to see. The…
The boundary between the human, the artificial , and the manipulated is no longer a future hypothesis . It is the new landscape of communication. According to estimates cited by Europol, up to 90% of online content could be synthetically generated. Not necessarily false, but certainly artificial. And from this arises a new economy: the economy of credibility. Images generated by artificial intelligence. Cloned voices. Manipulated videos. Unverifiable news. Automated opinions. Virtual…
This week, three seemingly unrelated news stories emerged. The Financial Times reported on the decline in couples and its impact on the birth rate . Official US data confirmed that teenage alcohol consumption has fallen to its lowest level in fifty years. And several studies documented unprecedented levels of chronic loneliness among Generation Z. These aren’t three news stories. They’re three symptoms of the same phenomenon. The demographic elephant that no one wants to name The usual…
When virality is manufactured, trust becomes the true competitive advantage for brands. For years we were told that the internet was the great territory of authenticity . A space where people shared ideas, discovered trends, recommended products, and expressed opinions freely and organically. But perhaps we have confused conversation with choreography. A recent report published by New York Magazine / Vulture , written by Lane Brown, exposes an…
The more I experience and study it, the more I confirm it. The bottleneck for the vast majority of businesses is not strategy, but speed of execution . The good news is that the paradigm is changing radically: AI now has the ability to make decisions for you. In global retail , the difference between evolving and suffering comes down to a single…
In 1975, Amancio Ortega opened the first Zara store in A Coruña. Half a century later, that store, born far from the major traditional fashion centers, has become the most valuable fashion brand in the world. The most important story is not that Zara has grown. The important story is what kind of value it has built. According to Kantar BrandZ 2026 , Zara has…