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Andy Stalman
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Monthly Archives: February 2026

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Branding and intellectual property as a lever for new chinese leadership

For decades, Made in China defined the country’s role in the global economy: scale , efficiency , and manufacturing power. Today that definition is expanding. Ambition is no longer limited to large-scale production, but extends to conceiving , designing , inventing , and leading. The transition is progressing from Made in China to Created in…

12 February, 2026Leave a commentBrandOffOn, HumanOffOn, TOTEMBy Andy Stalman

Bad Bunny Empire: a case study behind the phenomenon

What the world perceives as a mass musical phenomenon is, in reality, one of the most aggressive and insightful brand positioning operations of the 21st century. Bad Bunny is not just an artist; he is a multinational corporation that has managed to protect his intellectual property while executing a marketing strategy based on the tension…

11 February, 2026Leave a commentBrandOffOn, HumanOffOn, TOTEMBy Andy Stalman

Artificial Intelligence is no longer “a technology”

AI is no longer “a technology”: it is a complete industrial ecosystem that ranges from the energy that powers a data center to the decision made by an autonomous agent on your mobile phone. For decades, technology was something we “used.” Today, in 2026, AI is something we “live in.” We’ve gone from LLM models…

10 February, 2026Leave a commentBrandOffOn, HumanOffOn, TOTEMBy Andy Stalman
Andy Stalman
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