Brand Finance, in its annual Global 500 report, shared the ranking of the world’s 100 most valuable brands.
This classification measures the value of brands, which can be considered as intangible assets that create a brand identity and reputation in the minds of consumers.
There was pandemic for all, inflation for all, global crisis for all. But some emerge stronger from crises, essentially because they have a robust brand to get through turbulent times better.
There are different ways to determine the value of a brand in addition to this, and there are different rankings that calculate the financial value of brands such as Kantar Brandz, Interbrand, Credite Suisse Great Brands, among others.
The acceleration of the value.
The geography of valuable brands
Identity experts agree on the relevance of the brand for any organization and that it is strategic to properly manage one of, if not the most important asset of the business.