In the last 20 years, we started to realize how similar the world is becoming. Today, people all over the world wear Nike sneakers, Zara shirts, a Samsung cell phone and have a Facebook profile, for example. And many cities look alike because of the shopping malls, airports or skyscrapers that have been developed. This has led to the decline of unique identities and the loss of tangible characteristics of local cultures, traditions and designs, which many blame on globalization. Many blame the Internet and new technologies. Fewer believe that in the age of opportunity it is safer to copy than to create, to fit in than to stand out. Others do not. The awakening of awareness in areas such as this opens the door to new debates. One of them, as intense as it is complex, is the relationship of the 21st century citizen with things. Especially those born in this century and with a high technological component. Many devices have already become natural extensions of man; to do without them is like losing meaning. The relationship between man and his things has something of a regression syndrome: like a child clinging to his doll or stuffed animal, the need not to detach himself from his “extension” is chronic. Objects are like electronic pacifiers that soothe, in the conscious phase, but the excessive use of the thing generates on the unconscious level a not entirely positive impact. The man without his “thing” feels lost, overwhelmed, anguished, he no longer feels prisoner of himself, but of the things.