Winds of change in the world of brands. We can feel them. They are not timid breezes but powerful hurricanes. We are seeing how the relationships between brands and people change. The bad thing is that most people and companies do not react well to the unknown. Brands, managed by people, run by people, chosen…
Every venture should begin with this question: How it will affect what you do to people’s lives?And as most do not do it, 90% of startups fail. Or rather, one in ten is successful. Why? One of the most remarkable aspects of many entrepreneurs with whom I speak is that they have a good idea,…
When was the last time you asked yourself something for the first time? There are days when it is essential to ask questions again and others in which to ask new things opens the mind completely. In a high-speed world, most people do not ask themselves questions, nor they don’t ask others. This happens at…
In the last 10 years there has been more talk about innovation than in the previous 5,000. The world is witnessing incredible advances in science, medicine, space exploration and technology. But have other sectors advanced at the same speed as the world? To innovate is to have a different look. It is to evolve what…
When the ordinary is extraordinary the world improves. The feminine is pushing humanity forward. We are witnessing historical moments in which women have, increasingly, an outstanding role. Anonymous or famous, whether they appear in the media or not, women are making a difference. It’s been four years since the first Chinese female astronaut began her…
I like to read what the most important brands in Spain share on social media. I’m curious about how big companies extend their culture to the online world. I often find that digital refreshes the image I had of those brands. In more than one occasion, it improves it. I must admit that there is…
In 2015 KPMG conducted a study called Global CEO Outlook about CEOs and their concerns for the next three years. The study of more than 1,200 CEO’s of the biggest companies in the world shows that 74% of the respondents are concerned about the entry of new players that are transforming business models. The main…
“Dad, does the heart sweat?” Max, 8 years old. When the IOC officially announced that Rio de Janeiro would host the XXXI Olympic Games a huge flag was unfurled on Copacabana beach. One with a big heart on it. It would be the first premonitory sign of the emotional character of these Olympic Games. The…
It was, more than anything, a scene closer to a stampede caused by the unexpected appearance of a celebrity. However, hundreds of “Pokémon Go” players were running through Central Park in New York, hoping to catch a digital monster, a particularly rare one. Vaporeon (an evolution of Eevee) was the true celebrity here. The players,…
The future does not send messengers. Everything that will happen tomorrow is the result of the creativity of today. Change, and the speed with which it occurs, demands more and more: more creativity, more innovation, more courage, more enthusiasm. To accept the new with emotion, without fear. Half of Spain is enjoying the summer holidays…