We are going through an exciting paradigm shift where the world of brands will never be the same again. Branding, in this new era, is the main difference between being recognized and going unnoticed. That is why the most successful brands work to make their presence noticeable and their absence felt. Overcoming fears of a…
The world has changed. Sport is changing. Branding, marketing, the way of communicating, interacting and building a brand are doing it too. Behind every great sport, every great team and every great athlete, there is in addition to effort, sacrifice and passion, a great brand. There are things that will not change, smiles and tears…
What every crisis reminds us is that those who have not been brave, agile, creative, innovative and fast fall by the wayside. Amazon has been one of the big winners in this crisis. Its share price in March was around 1,600 dollars and as I write this it is already over the 3,500 dollar mark.…
While COVID-19 continues to occupy the preoccupations and concerns of companies and governments, the issue of sustainability neither waits nor delays, it continues to move forward. The truth is that sustainability is now higher on the corporate agenda. Interestingly, whoever took away its place in the ranking of priorities has made its relevance space instead…
I have always believed that when you start something you must have a big dream that you must approach step by step. The distance between what you are and what you want to be is what you do. TOTEM Live was born without a clear purpose. This was discovering it during the way. The purpose…
Almost everyone wants a better future. The future is not a promise or a dream but the result of the actions we decided to do today. Without a vision of the future that is not accompanied by actions, the future will be in the hands of third parties. Meanwhile, the vast majority of the world’s…
Food by its simple definition is what we eat to survive. Over the centuries food has always remained at the core of human livelihood, celebration and social gatherings. In more recent times, people from all over the world were obligated to stay home when the pandemic hit. What movements and values related to food have…
The great business, educational and social change has not been generated by the crisis but has accentuated and accelerated it. The world lives in a process of permanent change, so what should not be lost sight of is the medium and long-term vision. Brands and people are being protagonists of this new era. The key…
Right after the September 11 attacks, the general thought was: Who will ever travel by plane again? Just the year before, in 2000, some 1.48 billion people had traveled on such transport. Last year, almost two decades later, the total number of passengers transported in regular services increased to 4,540 million. Tripling the number of…
Writing a third book has advantages. You learn to better manage ‘no time’; you find minutes where there are none. The process is enriching, at times painful, at other times mind-blowing. Creation is that space where fear and illusion coexist, insecurity with trust, and passion with commitment and responsibility. It is to think with another…