Loneliness as a pandemic.

One of the things that I value the most about my work is the possibility of working with people who inspire me. Recently, in a face-to-face with one of those people, she told me something that stuck with me, “the pandemic has left hearts cold.” The confinements, the physical distances, the social distancing, the loneliness…

Hotels, between humanization and automation, digital and cultural transformation.

In the digital age, most CEOs are procastinators. From the Latin pro (forward) and crastinus (future). Although today, in Spanish, procrastinating is nothing more than procrastinating. It is the inaction that has become a habit, the action of delaying situations, activities or decisions that need to be faced for others that are less relevant and…

The brand is the experience

Many retailers are being too slow to reinvent themselves in the age of omnichannel. We tend to overestimate the effect of a technology in the short term and underestimate its impact in the long term. This undoubtedly demonstrates the case of retailers and their attitude towards the Internet. After a panic attack at the turn…