Companies in all sectors and industries are engaged in a permanent battle for talent, and their centre of operations is the area of Human Resources, which has gone from being the administrative office of the company to a strategy definer. And those responsible range from the CEO to operations and from branding to communications. One…
Should brands take a position on the conflict in Ukraine? And while the classic PR guide for brands is to wait, what is happening cannot wait. Brands know that taking a public stance is the right thing to do. They also know that in doing so they risk alienating audiences who may disagree with their…
After writing the title, Will the metaverse radically change retail, I realized that I could change the word retail to tourism or education, or leisure, or culture, and so on to infinity and beyond. For this reason, and for the sake of economy of characters, I included everything in life. Also value titling this post…
If there is one player in the world who should never be considered dead, it is Rafael Nadal. His attitude is above all that of never giving up. His tolerance to frustration, his rebelliousness in the face of adversity, his tenacity, his discipline to respect strategy throughout the match (…) define him as one of…
Definitely, every economic movement is a matter of faith. Every time a consumer chooses a brand, it is because he trusts it and the product it offers. If there is no trust, no transaction is possible. The same is true of human relationships. Trust is the basis of every relationship, whether intimate or friendly. For me,…
The journalist from one of the most widely read newspapers in Spain sent me an email that started like this: As one of the greatest experts in branding…. And which continued with many questions: What is it that leads a construction company to associate a luxury brand with a real estate development? How can it…
The world today is divided into two large groups: those who produce excuses and those who produce results. Every day, on social networks, on the internet, on television, in newspapers or on the radio, we hear about the current serious problems of society. They are problems that concern us and on which we can act…
I am more about beginnings than endings. Endings generate tears in me. Not all of them, of course, some endings are to celebrate. But all beginnings are exciting. There are expectations, tingles, some nerves, hope. There are only a few days left for the year 2022 to begin.It will be a year that will begin…
“Hi, I’m Mark Zuckerberg, and I run one of the most noxious mass manipulation machines on the planet. I have almost three billion active users on Facebook alone, two billion on Whatsapp and almost one billion four hundred million on Instagram. There is no country on the planet that has as many citizens as there…
Can the future of food be sustainable in a rapidly growing world? What is the best way to feed the world’s growing population? Can personalized nutrition change the future of food? Will eating be a luxury, an obligation or a mechanical process? Food and eating come to the centre of the debate, as a new…