If you think that investing in good Branding is expensive, you should see what the bad one costs

In difficult, uncertain and new times, brands that understand paradigm shifts are focused on improving people’s lives. Not by creating euphoric ads that strike a chord, but by proposing real solutions to real problems that positively impact people’s lives . Branding is the bridge to it. In successful companies, Branding is not seen as an…

The world’s most valuable resource is no longer oil, nor data, but human relationships.

I have some very good news. The world’s most valuable resource is no longer oil or data, but human relationships. In the business world, words like leadership, sustainability, values, purpose, diversity, triple impact or talent, are a fundamental part of a group of brands that are transforming the way business is done, products are sold…