Definitely, every economic movement is a matter of faith. Every time a consumer chooses a brand, it is because he trusts it and the product it offers. If there is no trust, no transaction is possible. The same is true of human relationships. Trust is the basis of every relationship, whether intimate or friendly. For me,…
The journalist from one of the most widely read newspapers in Spain sent me an email that started like this: As one of the greatest experts in branding…. And which continued with many questions: What is it that leads a construction company to associate a luxury brand with a real estate development? How can it…
Winston Churchill was one of the most relevant characters of the 20th century; for many, the most. His role during the Second World War was decisive for the future of humanity. In the solitude of his London bunker, he had to put the brakes on the Nazi machine. The scenario could not have been more…
Those of us who live in this part of the world have been educated in a materialistic model of life. Everything – or almost everything – is measured in relation to tangible objectives: money, property, cars, assets, and so on and so forth. But education, in general, has left by the wayside essential aspects such…
The relevance of the Mobile World Congress in Barcelona can be understood from the fact that we are starring in an era in which cell phones have become an inescapable part of our daily lives, of our selves. The cell phone is our extended self. We can say that the world we know is a society…
The world today is divided into two large groups: those who produce excuses and those who produce results. Every day, on social networks, on the internet, on television, in newspapers or on the radio, we hear about the current serious problems of society. They are problems that concern us and on which we can act…
I am more about beginnings than endings. Endings generate tears in me. Not all of them, of course, some endings are to celebrate. But all beginnings are exciting. There are expectations, tingles, some nerves, hope. There are only a few days left for the year 2022 to begin.It will be a year that will begin…
In the last 20 years, we started to realize how similar the world is becoming. Today, people all over the world wear Nike sneakers, Zara shirts, a Samsung cell phone and have a Facebook profile, for example. And many cities look alike because of the shopping malls, airports or skyscrapers that have been developed. This…
Since the Internet is almost as important as the air we breathe, everything is changing inside and outside the human being. Never before have we been so connected and never before have so many people felt so lonely. A loneliness that sounds like an oxymoron, but it is not. The Internet does not define humanity,…
The World Economic Forum in Davos is one of the global events worth paying attention to. The crème de la crème of the world’s economic and political power unite in the Swiss city to tell the world their vision of the world. Or at least the vision they want the world to know. Among kings,…