I like to read what the most important brands in Spain share on social media. I’m curious about how big companies extend their culture to the online world. I often find that digital refreshes the image I had of those brands. In more than one occasion, it improves it. I must admit that there is…
In 2015 KPMG conducted a study called Global CEO Outlook about CEOs and their concerns for the next three years. The study of more than 1,200 CEO’s of the biggest companies in the world shows that 74% of the respondents are concerned about the entry of new players that are transforming business models. The main…
“Dad, does the heart sweat?” Max, 8 years old. When the IOC officially announced that Rio de Janeiro would host the XXXI Olympic Games a huge flag was unfurled on Copacabana beach. One with a big heart on it. It would be the first premonitory sign of the emotional character of these Olympic Games. The…
The future does not send messengers. Everything that will happen tomorrow is the result of the creativity of today. Change, and the speed with which it occurs, demands more and more: more creativity, more innovation, more courage, more enthusiasm. To accept the new with emotion, without fear. Half of Spain is enjoying the summer holidays…
It was, more than anything, a scene closer to a stampede caused by the unexpected appearance of a celebrity. However, hundreds of “Pokémon Go” players were running through Central Park in New York, hoping to catch a digital monster, a particularly rare one. Vaporeon (an evolution of Eevee) was the true celebrity here. The players,…
Thanks to my wife, Josefina, you are in every letter and every word of the book. Because you inspired and because you co-wrote it. Without you, HumanOffOn would not exist or make any sense. Thanks to my family for every second and every minute I stole from them to write the book, and those who…
One of the things that give me the most satisfaction in life is to be able to “teach”. This comes from someone like me who is always learning and who knows that he knows almost nothing. But teaching as little as I know, sharing it, is to learn again. On July 12, 2016, in Esden…
Internet has transformed what were unidirectional messages into a real-time dialogue with and among millions of people. The world has become mobile. With millions of smartphones and connected devices, people expect to find what they are looking for on the Internet in seconds – and they usually do. Also on the Internet, people receive what…
Man has come out for the conquest of space for good, more as a necessity than desire. In December 1973 the NASA mission, Pioneer 10, was the first spacecraft to explore Jupiter. A year later, the Pioneer 11 made its closest approach to the planet. It was December 4th, 1974. Forty-three years later, on July…
The longest day of the year in the northern hemisphere promptly arrives every June 21. As fate would have it (and my publisher), at the beginning of the summer solstice, my new book was born: HumanOffOn. I like the jokes of fate when inadvertently unexpected and unthought-of coincidences occur. That same day the world also…