Back in March 2012, we debated the issues that would have the greatest impact on the business world in the next 5 years (2017 seemed a distant horizon). Among all the issues, there were three that stood out for their special intensity: The digital transformation of companies, the importance of brands in this new scenario…
I had the fortune to study International Relations in an exciting time of our history. It was just after the end of the cold war and the fall of the Berlin Wall, in a decade when a new world order was enlightened. The beginning of the 90s found us studying unpublished facts with the newspaper,…
There is nothing more invisible than the obvious, than that which is right before our noses. In the last few days I have tried to blur the urgency to focus on the obvious, on what precisely for being obvious, we usually ignore. The truisms seem not to be connected, but it just seems. The citizen…
Earlier this year, President Trump said in an interview with ABC: “What I’m doing is good for the United States, it’s going to be good for Mexico too, we want to have a very stable and very solid Mexico.” Trump was referring to the wall, but seeing what this has generated has changed my focus.…
For twenty-seven years the Internet has been part of the lives of millions of people. For many the internet is as important as the oxygen we breathe. In the twentieth century began the conquest of homes by appliances. More than 100 years ago, the first electric refrigerator in Chicago was put on sale; followed by…
Winds of change in the world of brands. We can feel them. They are not timid breezes but powerful hurricanes. We are seeing how the relationships between brands and people change. The bad thing is that most people and companies do not react well to the unknown. Brands, managed by people, run by people, chosen…
Every venture should begin with this question: How it will affect what you do to people’s lives?And as most do not do it, 90% of startups fail. Or rather, one in ten is successful. Why? One of the most remarkable aspects of many entrepreneurs with whom I speak is that they have a good idea,…
When was the last time you asked yourself something for the first time? There are days when it is essential to ask questions again and others in which to ask new things opens the mind completely. In a high-speed world, most people do not ask themselves questions, nor they don’t ask others. This happens at…
In the last 10 years there has been more talk about innovation than in the previous 5,000. The world is witnessing incredible advances in science, medicine, space exploration and technology. But have other sectors advanced at the same speed as the world? To innovate is to have a different look. It is to evolve what…
When the ordinary is extraordinary the world improves. The feminine is pushing humanity forward. We are witnessing historical moments in which women have, increasingly, an outstanding role. Anonymous or famous, whether they appear in the media or not, women are making a difference. It’s been four years since the first Chinese female astronaut began her…