Those of us who live in this part of the world have been educated in a materialistic model of life. Everything – or almost everything – is measured in relation to tangible objectives: money, property, cars, assets, and so on and so forth. But education, in general, has left by the wayside essential aspects such…
Retail is one of the most attractive and dynamic activities in the world. Its constant need to rethink and reinvent itself found new motivations with the appearance of the internet. Since then we are leading the rebirth of shopping centers. Internet did not generate that they shopping centers close. What it did was to note…
“Sleeping with an android is infidelity?”, asks itself and asks us the advertising of the second season of the Westworld series that is broadcast on HBO. Unheard-of time is coming, while we keep talking about technology for the most part and we leave the ethical, legislative and emotional debate that technological advances are causing. In…
The relevance of the Mobile World Congress in Barcelona can be understood from the fact that we are starring in an era in which cell phones have become an inescapable part of our daily lives, of our selves. The cell phone is our extended self. We can say that the world we know is a society…
In the last 20 years, we started to realize how similar the world is becoming. Today, people all over the world wear Nike sneakers, Zara shirts, a Samsung cell phone and have a Facebook profile, for example. And many cities look alike because of the shopping malls, airports or skyscrapers that have been developed. This…
Since the Internet is almost as important as the air we breathe, everything is changing inside and outside the human being. Never before have we been so connected and never before have so many people felt so lonely. A loneliness that sounds like an oxymoron, but it is not. The Internet does not define humanity,…
The World Economic Forum in Davos is one of the global events worth paying attention to. The crème de la crème of the world’s economic and political power unite in the Swiss city to tell the world their vision of the world. Or at least the vision they want the world to know. Among kings,…
Herbert George Wells, one of the forerunners of science fiction, as well as historian, writer and philosopher, asserted more than 70 years ago that “human history is essentially a history of ideas. Ideas move us forward as a civilization. What makes the world evolve has to do with ideas. The transformation we are undergoing as…
Mr. Brand was going on a trip. It was a normal day for Marcos. He had arrived at the airport on time, knowing that he lacked things to catch up. Calls, emails, messages, readings, Marcos was aware that to catch up he needed more time, longer hours, 247-hour days. Sitting on the plane seat, I…
There is hope for the future. Machines, as efficient as they are cold and as costly as they are profitable, are already here. And most of what we are learning about them is that the formula that works best is one in which the machine not only does not completely replace the human being, but…