We were coming at speed of a thousand miles per hour. Accelerated, anxious. We had become serial procrastinators. We consumed series without stopping, we lived the “crazy life” dancing “Despacito”, sinking our heads into the digital universe. We accelerated without brake, advancing without a clear destination. And suddenly, like a far west locomotive braking hard,…
In March 2015 he went up on stage staring at the audience and as he walked towards the center of it he said, opening his hands and spreading his arms “when I was a boy the most feared disaster was to live a nuclear war.” After a slight pause he continued, “Today the world’s greatest…
Crises amplify what brands were before it. Excellent brands react excellently, while mediocre brands react in such a way. We are witnessing a global health crisis that collaterally affects the economy with virulence. Some of the world’s most valuable assets are brands – that intangible combination of expectations, certainties, and promises that we associate with…
It was the month of October 2014 and inside an ambulance an auxiliary nurse was infected with a 21st century virus called Ebola. In this digital era, information spreads like wildfire, especially when it is bad news. It has been months since Ebola started killing again in Africa, which, although close to Europe, is far…
For thousands of years a totem has been an icon that unites, connects and inspires people. In the mythologies of some cultures or societies of the past it was taken as a symbol of the tribe or social group. The new TOTEMS are no longer like those that in the past agglutinated the tribe around…
The retail apocalypse is neither here nor here to stay. For every shop that closed in 2019 in the United States, five opened. We could go on and on about the non-apocalypse or focus on retail’s biggest transformation in the last 80 years, and work hard to make the new chapter of shopping centres extraordinary.…
There is no more valuable currency than time. Time cannot be accumulated, saved, deferred, time is today, now. Neither the euro, nor the dollar, nor gold can be equated, time is the measure of our life and what we do or fail to do with it impoverishes or enriches us. Man’s struggle to master time…
In the digital age, most CEOs are procastinators. From the Latin pro (forward) and crastinus (future). Although today, in Spanish, procrastinating is nothing more than procrastinating. It is the inaction that has become a habit, the action of delaying situations, activities or decisions that need to be faced for others that are less relevant and…
I. 1 Brands that act with a conscience know that their actions make a difference. 2 Brands need to be aware of the effects of their decisions. 3 Brands’ actions make their beliefs true. 4 Purpose is the measure of all actions. 5 A brand without purpose does not deserve to be created. 6…
During the last two decades, together with my team we have conceived projects, defined strategies, articulating business plans, created names, designed brands, experiences and products in various sectors. From retail to tourism, from high consumption to services, from transportation to finance, from real estate to technology, from entertainment to destinations. In this post I will…