The unpredictability of the new world order.

I had the fortune to study International Relations in an exciting time of our history. It was just after the end of the cold war and the fall of the Berlin Wall, in a decade when a new world order was enlightened. The beginning of the 90s found us studying unpublished facts with the newspaper,…

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The invisibility of the obvious.

There is nothing more invisible than the obvious, than that which is right before our noses. In the last few days I have tried to blur the urgency to focus on the obvious, on what precisely for being obvious, we usually ignore. The truisms seem not to be connected, but it just seems. The citizen…

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Brandketing: the Soul and the Voice of Brands.

Winds of change in the world of brands. We can feel them. They are not timid breezes but powerful hurricanes. We are seeing how the relationships between brands and people change. The bad thing is that most people and companies do not react well to the unknown. Brands, managed by people, run by people, chosen…

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Most startups ignore people.

Every venture should begin with this question: How it will affect what you do to people’s lives?And as most do not do it, 90% of startups fail. Or rather, one in ten is successful. Why? One of the most remarkable aspects of many entrepreneurs with whom I speak is that they have a good idea,…

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Everything starts and ends in Education.

When was the last time you asked yourself something for the first time? There are days when it is essential to ask questions again and others in which to ask new things opens the mind completely. In a high-speed world, most people do not ask themselves questions, nor they don’t ask others. This happens at…

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Brands facing the challenge of innovation.

In the last 10 years there has been more talk about innovation than in the previous 5,000. The world is witnessing incredible advances in science, medicine, space exploration and technology. But have other sectors advanced at the same speed as the world? To innovate is to have a different look. It is to evolve what…

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