Branding for post-pandemic SMEs.

Welcome to the new world we talked about so much in the past. This one in which speaking gave space to creating; creating to experiencing; experiencing to making mistakes and making mistakes to learning and learning to doing. The human being is the only animal that stumbles twice on the same stone, and blames the…

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A crisis as real as virtual.

We were coming at speed of a thousand miles per hour. Accelerated, anxious. We had become serial procrastinators. We consumed series without stopping, we lived the “crazy life” dancing “Despacito”, sinking our heads into the digital universe. We accelerated without brake, advancing without a clear destination. And suddenly, like a far west locomotive braking hard,…

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Brands before, during and after the coronavirus.

Crises amplify what brands were before it. Excellent brands react excellently, while mediocre brands react in such a way. We are witnessing a global health crisis that collaterally affects the economy with virulence. Some of the world’s most valuable assets are brands – that intangible combination of expectations, certainties, and promises that we associate with…

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Retail of the Future and Branding.

During the last two decades, together with my team we have conceived projects, defined strategies, articulating business plans, created names, designed brands, experiences and products in various sectors. From retail to tourism, from high consumption to services, from transportation to finance, from real estate to technology, from entertainment to destinations. In this post I will…

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