Who is creating the future?

Almost everyone wants a better future. The future is not a promise or a dream but the result of the actions we decided to do today. Without a vision of the future that is not accompanied by actions, the future will be in the hands of third parties. Meanwhile, the vast majority of the world’s…

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The great step of talent.

The great business, educational and social change has not been generated by the crisis but has accentuated and accelerated it. The world lives in a process of permanent change, so what should not be lost sight of is the medium and long-term vision. Brands and people are being protagonists of this new era. The key…

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A new era for hotels?

Right after the September 11 attacks, the general thought was: Who will ever travel by plane again? Just the year before, in 2000, some 1.48 billion people had traveled on such transport. Last year, almost two decades later, the total number of passengers transported in regular services increased to 4,540 million. Tripling the number of…

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TOTEM. Transforming clients into believers.

Writing a third book has advantages. You learn to better manage ‘no time’; you find minutes where there are none. The process is enriching, at times painful, at other times mind-blowing. Creation is that space where fear and illusion coexist, insecurity with trust, and passion with commitment and responsibility. It is to think with another…

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