Andy Stalman is one of the world´s top Branding experts. He has talent and charisma, and has been regarded as “Mr. Branding” in several countries.
With a magnetic personality he has placed himself in leadership positions since his youth. As an expert in identity with over 20 years experience, he has developed projects in more than 25 countries.
He has a degree in International Relations from the University of Belgrano and a BA in Journalism from the Universidad Católica Argentina, both of Buenos Aires. He did Advanced Communication Studies at the University of Saint Joseph, Philadelphia, USA and is specialized in Marketing Direction from the University of Pompeu Fabra in Barcelona.
From 1994 to 1997, he served as Marketing Director for Lacoste, based in Buenos Aires. From 1998 to 2002 he was Marketing Director at Aeropuertos Argentina 2000, in charge of marketing and business development of the 35 largest airports in the country.
For 16 years he was Managing Director of Cato Partners Europe & Latam. He is currently a co-founder and Managing Director of TOTEM Branding.
Lecturer both in Spain and in other countries in Europe, Asia, North America and Latin America is one of the “top 100 lecturers in Spain” according to the prestigious consultant Thinking Heads. He is also a member of the advisory council of the World Football Summit. Winner of the Propósito award at the 2019 Honest Awards for honesty with users.
Director of the“Brandoffon Master” at Esden Business School, for Spain, Colombia and Mexico. Executive MBA professor at IE Business School. Academic Excellence Award at IE, Executive Education. “Branding Giant”. Chair of the III International Module “Andy Stalman” at Universidad Piloto of Colombia.
He is a professor at CESA, Colombia and guest professor at the Postgraduate School at Piura University in Perú. Guest professor in Graduate Schools on both sides of the Atlantic. Diploma of the ‘International Digital Business Seminar’ at RCC-Harvard.
Best selling author of “BRANDOFFON: The future of Branding ”, now on its ninth edition with more than 5 years as one of Amazon best-sellers and is considered as one of the most influential books of the 21st. century it its field. In June 2016 he published, also with Editorial Planeta, his second book “HUMANOFFON”, now on its fourth edition. Co-author of “Digital natives do not exist” published by Deusto (2017).
His blog has been awarded as the Best Marketing Blog in Spain for 2015 in the category “Top Blogs Marketing Annual Award”; and has received over two million visits. Active member of the boards of directors of the Spanish Association of Shopping Centers (AECC). Chosen Member of the Jury at the Cannes Lions Awards 2015. He has written more than 150 articles about Branding, Comunication, Design & Marketing for several countries and media outlets. Co-author of the books “Colors of knowledge. A polychromatic view of human wisdom” (2013), “Barcelona: Football Capital of the World“ (2012) and “Vicente del Bosque: The Complete Spanish Leader” (2012).