The Speed of Change.

The future does not send messengers. Everything that will happen tomorrow is the result of the creativity of today. Change, and the speed with which it occurs, demands more and more: more creativity, more innovation, more courage, more enthusiasm. To accept the new with emotion, without fear. Half of Spain is enjoying the summer holidays…

Brands: From Esthetics to Ethics

Brands used to sell the beautiful, the attractive, the ideal. Brands were based on offering happiness. After decades of thinking how to manipulate the consumer through confusing messages and esthetics, new paradigms started to appear, rendering the existing formulas obsolete. To manipulate means “to be taken by the hand”, and brands used to take consumers…