A crisis as real as virtual.

We were coming at speed of a thousand miles per hour. Accelerated, anxious. We had become serial procrastinators. We consumed series without stopping, we lived the “crazy life” dancing “Despacito”, sinking our heads into the digital universe. We accelerated without brake, advancing without a clear destination. And suddenly, like a far west locomotive braking hard,…

Retail of the Future and Branding.

During the last two decades, together with my team we have conceived projects, defined strategies, articulating business plans, created names, designed brands, experiences and products in various sectors. From retail to tourism, from high consumption to services, from transportation to finance, from real estate to technology, from entertainment to destinations. In this post I will…